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外贸展会接单不顺?先自查这几个问题

作者:本站编辑      2026-03-27 13:33:30     0
外贸展会接单不顺?先自查这几个问题

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客户先了解产品

客户

Hello, could you introduce your product?

回复:

Sure. We specialize in manufacturing_pet toys. Our products are mainly made from eco-friendly materials and designed to be durable and safe for pets. These are some of our best-selling items in the European and American markets.

先介绍产品+材料+市场,让客户快速建立信任。

客户询问价格

客户:What's the price for this item?

回复:The price depends on the order quantity. For example, if

the order quantity is 1,ooo pieces, the price would be

around $2.5 per piece. If the quantity is larger, we can

offer a better price.

客户问MOQ

客户:What's your MOQ?

回复:Our standard MoQ is 500 pieces per design, but for the

first cooperation we are flexible and can support smaller trial orders.

展会现场MOQ要灵活,更容易促成客户。

客户询问定制

客户:Can you make customized designs?

回复:Yes, we support OEM and ODM services. You can send us your design or logo, and our design team can help develop the product according to your requirements.

一定要强调OEM/ODM能力。

客户询问交期

回复:Normally, the production time is about 25-30 days after confirming the order and receiving the deposit. 

回答要简洁+标准时间区间。

场景一:客户路过展位

l.(破冰开场)

业务员: Hello, welcome! Are you looking for pet toys or sourcing new suppliers?

您好,欢迎!您是在找宠物玩具,还是在寻找新的供应商?

客户: I'm actually looking for some durable dog toys.

我正在找一些耐用的狗狗玩具。

业务员:Great. These are our best-selling durable dog toys. They're made of natural rubber and very popular in the US market.

太好了,这几款是我们最畅销的耐咬狗玩具,采用天然橡胶材质,在美国市场非常受欢迎。

客户: Looks interesting.看起来不错。

开场最好三句话内完成:

打招呼

判断客户需求

直接展示产品

场景二:客户直接比价格

客户:How much is this one?这个多少钱?

业务员:It depends on the order quantity. For example, if the order is 1ooo pieces, the price would be around $2.2 per piece.价格取决于订单数量,比如1000件的话,价格大约是2.2美元一件。

客户: Hmm... another supplier quoted me $1.9.另一家供应商给我报1.9.

业务员: I see. The difference may come from the material.Ours are made from natural rubber, which is more durable and safer for pets.

我明白,这个差价可能来自材料。我们的产品采用天然橡胶,更耐用,也更安全。

展会技巧:

客户说别人更便宜时:

不要急着降价

先解释质量差异

场景三:客户问合作流程

客户: If we want to cooperate, what's the next step?

如果我们合作,下一步怎么做?

业务员:· First, you can choose the products you're interested in. After the exhibition, I will send you our catalogue and quotation.

您可以先挑选感兴趣的产品,展会结束后我会把产品目录和报价发给您。

客户:. Okay.

业务员:Then we can arrange samples for testing.

之后我们可以安排样品给您测试。

展会技巧:

展会目标不是成交,而是推进到下一步

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来源:网络,侵

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