Thailand Advances Global MICE Ambitions, Launching New Brand "MaxiMICE Thailand - From Potential to Exponential
泰国推进全球会展雄心,推出全新品牌“MaxiMICE Thailand——从潜能到指数级增长”
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2026-06-05 16:43:26
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泰国推进全球会展雄心,推出全新品牌“MaxiMICE Thailand——从潜能到指数级增长”泰国会议与展览局（TCEB）发布了全新MICE品牌——“MaxiMICE Thailand——从潜能到指数级增长”，以进一步巩固泰国作为全球领先商务会展目的地的地位，并推动全球议题发展。该品牌旨在将各类活动转化为具备指数级增长潜力的机遇，为主办方、与会者及全球各行业创造持久价值与深远影响。 该品牌于2026年法兰克福IMEX展会上正式发布，并以三大战略支柱为核心：MaxiMICE Your Convenience（极致便捷）、MaxiMICE Your Experience（卓越体验）以及MaxiMICE Your Impact（深远影响）。三大支柱共同体现了泰国在提供互联协同、面向未来且以人为本的会展体验方面的能力。通过充分发挥其在基础设施、创意资源及支持体系方面的优势，泰国致力于打造更具影响力的商务会展活动，并为客户带来卓越成果。 The Thailand Convention and Exhibition Bureau (TCEB) unveiled "MaxiMICE Thailand - From Potential to Exponential," a new Thailand MICE brand reinforcing the country's position as a premier destination for business events and for advancing global agendas It is designed to transform events into exponential opportunities that generate lasting value and meaningful impact for organisers, delegates, and industries worldwide. Launched at IMEX Frankfurt 2026, the brand is anchored by three strategic pillars: MaxiMICE Your Convenience, MaxiMICE Your Experience, and MaxiMICE Your Impact. Together, they reflect Thailand's capabilities to deliver a connected, cohesive, future-ready, and human-centred experiences, leveraging the country's strengths in infrastructure, creativity, and support network to create more impactful business events and deliver unparalleled success.
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