中医药作为中华文明的瑰宝，正处于从传统文化珍宝向全球生命科学和健康产业跨越的历史性阶段。中国国际进口博览会（CIIE，以下简称“进博会”）作为由中国政府主办的全球首个以进口为主题的国家级博览会，是全球前沿技术首选地和创新服务首推地。

      为助力中医药大健康产业全面拥抱全球化市场，推动顶尖中医药品牌在中国国家级平台实现势能跃升，世界中医药学会联合会（WFCMS，以下简称“世界中联”）作为进博会官方正式授权的招展组织机构，现就第九届进博会医疗器械及医药保健展区内世界中联·中华老字号“协同创新”专区的筹备与招展工作。特此发布第二轮通知。

一、 组织结构

主办单位：世界中医药学会联合会

承办单位：世界中医药学会联合会康养产业分会

协办单位：法国中国中医药中心、世界中联各相关分支机构、世界中联海外会员单位、港澳台地区中医药行业协会等

二、 举办时间、地点

2026年11月5日 - 11月10日

国家会展中心（上海）· 医疗器械及医药保健展区

三、 专区规划与展陈创新

      本次专区依托世界中联的国际组织背景，旨在打造一支代表东方生命科学智慧的“中医药国家代表队”。专区将聚焦展示老字号品牌在守正创新、非遗技艺与现代前沿科技结合方面的成果，重点招募涵盖现代生物科技萃取的创新中成药、针对现代生活健康诉求研发的药食同源新消费品及膳食补充剂、融合传统中医与现代科技的高级慢病管理方案等。

      为全面提升中医药品牌的国际形象，专区将打破传统独立布展模式，创新采用“一核多岛·整体统装”的协同策展方案：

统一形象，集约呈现：专区将构筑统一的大型视觉穹顶与宏大主体骨架，彰显中医药整体的恢弘气象。全开放式设计将最大程度迎接展会客流。

独立留白，多元表达：在统一装潢的基础上，赋予各参展单位专属的个性化展陈空间，标配高清数字屏幕与专业展陈设施，以现代数字影像展现品牌创新成果。

资源共享，聚能增效：专区内统筹设立“协同创新发布台”与“专属闭门洽谈室”等公共功能区域，供入驻品牌共享高规格的发声场与商务洽谈空间。

四、 参展核心权益与服务赋能

      本次专区致力于为参展企业提供全链条的服务保障与政策赋能：

一站式统装与服务赋能：为切实减轻参展企业负担，组委会将提供全流程“一站式”统装服务。统一解决展台设计、施工招标以及进博会严格的结构与消防审核等繁琐环节。参展单位只需聚焦核心产品的展示与商务对接，实现高效“拎包参展”。得益于专区群岛式规划，中小展位亦能共享专区整体的视觉广度与公共流量。

官方政企对话：协助参展单位申请参与由中国有关部委参与的政企对话与政策宣贯会，建立官方沟通渠道。

品牌价值引爆：择优推荐创新产品进入“进博新品发布平台”，争取主流媒体报道，提升品牌国际公信力。

国家级政策红利：协助申报展品通关便利化、展后留购税收优惠等一系列支持政策（具体以官方最新发布为准）。

精准商贸对接：依托进博会海量高意向专业采购商资源，协助参与官方供需对接会。

五、 参展要求与资质审核

（一）“老字号”参展及展品合规路径指引：

鉴于进博会为中国国家级进口主题博览会，参展主体及实物展品需严格符合“境外（含港、澳、台地区）”属性。境内“中华老字号”及相关品牌企业须通过以下合规路径参与申报：

参展主体合规：由该老字号企业在境外（含港、澳、台地区）合法注册的分支机构、合资公司、关联企业作为参展合同及发票主体；或由其境外的官方授权代理商、经销商代表品牌申报参展。

展品原产地合规：参展的实物产品、技术或服务，其原产地或研发制造地须在中国关境之外。包括但不限于：老字号品牌在海外或港澳台地区设立的研发中心成果、依托海外生产基地（OEM/ODM）制造的产品、与境外机构合作开发的健康新消费品（如通过跨境电商模式引进的膳食补充剂、药食同源产品等）。

资质证明：境内母体企业须提交由中国商务部或省、市级商务主管部门颁发的有效期内“老字号”认定证书副本（或复印件），并提供与境外参展主体、展品原产地的合法关联证明或授权协议。

（二）通用准入及商检要求：

1. 合规性与商检：展品需严格符合中国关于医疗器械、健康食品等分类的法律法规。属于受限类别或需前置审批的展品，企业须具备原产国合法上市证明，并配合办理中国海关报关、商检（CIQ）及必要的临时准入备案。

2. 知识产权保障：参展单位必须拥有参展展品/服务的完整商标权、专利权证明或合法授权，并签署《知识产权保护承诺书》。专区严禁任何存在版权争议、仿冒或侵权行为的展品入场。

3. 诚信守法：参展企业须具备良好的商业信誉，在近三年内无严重违法违规、违反海关监管规定或严重失信行为记录。

六、 费用标准：

因各参展企业实际展陈需求及最终选定展位规格不一，具体落地方案及详细情况请咨询会务组联络人员。

七、 报名衔接与流程

意向登记：扫描预报名二维码进行登记（截止日期：2026年6月20日）。

资质终审：提交老字号资质及境外主体关联资料后，由总会项目组协助通过进博会官方系统进行终审。

正式签约：审核通过后签署合同并支付款项。展位名额有限，按签约顺序额满即止。

八、 会务组联系方式

联系人：张先生

电子邮箱：wfcms_hc@163.com

联系电话：+86 10-13901316134 / +86 16601074849

重要提示：所有参展展品及现场活动申报须遵守进博会组委会相关规定并经审核通过后方可执行。

世界中医药学会联合会

2026年5月18日

As a treasure of Chinese civilization, Traditional Chinese Medicine (TCM) is at a historic stage of leaping from a traditional cultural treasure to the global life sciences and health industry. The China International Import Expo (CIIE), sponsored by the Chinese government, is the world's first national-level expo themed on import. It has become a premier destination for global cutting-edge technologies and innovative services.

To empower the TCM health industry to fully embrace the global market, and to propel top-tier TCM brands to achieve a strategic leap on China's national platform, the World Federation of Chinese Medicine Societies (WFCMS), as the officially authorized exhibition organizing agency of the CIIE, is now undertaking the preparation and exhibition recruitment for the WFCMS · China Time-Honored Brands "Collaborative Innovation" Zone within the Medical Devices and Pharmaceutical & Healthcare Exhibition Area of the 9th CIIE. The second round mobilization notice is hereby released.

I. Organizational Structure

Host: World Federation of Chinese Medicine Societies (WFCMS)

Organizer: The Industrial Committee of Health Care of the WFCMS

Co-organizers: Centre France Chine de la Medecine Chinoise, relevant society branches and committees, overseas member organizations, TCM Associations in Hong Kong, Macao, and Taiwan Regions, et al.

II. Event Time and Venue

November 5 - November 10, 2026

National Exhibition and Convention Center (Shanghai) - Medical Devices and Pharmaceutical & Healthcare Exhibition Area

III. Zone Planning and Exhibition Innovation

Relying on the international organizational background of WFCMS, this zone aims to create a "National TCM Team" representing the wisdom of Oriental life sciences. The zone will focus on displaying the achievements of Time-Honored Brands (Laozihao) in combining integrity and innovation, intangible cultural heritage techniques, and modern cutting-edge technologies. It will primarily recruit innovative Chinese patent medicines extracted by modern biotechnology, new medicine and food homologous consumer goods and dietary supplements developed for modern pain points, and advanced chronic disease management programs integrating traditional TCM and modern technology.

To comprehensively enhance the international image of TCM brands, the zone will break the traditional independent exhibition model and innovatively adopt a collaborative curatorial plan of "One Core, Multiple Islands · Overall Unified Construction":

●Unified Image, Intensive Presentation: The zone will construct a unified large-scale visual dome and a grand main structure, highlighting the magnificent atmosphere of TCM as a whole. The fully open design will welcome the expo's visitor flow to the greatest extent.

●Independent Blank Space, Diverse Expression: Based on the unified decoration, each participating unit will be given an exclusive personalized exhibition space, equipped with high-definition digital screens and professional exhibition facilities as standard, to show brand innovation achievements through modern digital imaging.

●Resource Sharing, Synergy and Efficiency: Public functional areas such as the "Collaborative Innovation Launch Pad" and "Exclusive Closed-door Negotiation Rooms" will be coordinately established within the zone for stationed brands to share high-standard speaking venues and business negotiation spaces.

IV. Core Exhibition Rights and Service Empowerment

This zone is committed to providing full-chain service guarantees and policy empowerment for exhibiting enterprises:

●One-stop Unified Construction and Service Empowerment: To effectively reduce the burden on exhibiting enterprises, the organizing committee will provide a full-process "one-stop" unified construction service. It will uniformly resolve cumbersome processes such as booth design, construction bidding, and the CIIE's strict structural and fire safety audits. Participating units only need to focus on core product display and business docking, achieving an efficient "move-in ready" exhibition experience. Thanks to the island-style planning of the zone, small and medium-sized booths can also share the overall visual breadth and public traffic of the zone.

●Official Government-Enterprise Dialogue: Assist participating units in applying to participate in Official Government-Enterprise Dialogues and policy briefing sessions involving relevant national ministries and commissions, establishing official communication channels.

●Brand Value Detonation: Recommend outstanding innovative products to enter the official CIIE "New Product Launch Platform", strive for coverage by national-level mainstream media, and enhance the international credibility of the brand.

●National-level Policy Dividends: Assist in applying for a series of national-level support policies such as customs clearance facilitation for exhibits and tax incentives for retained purchases after the exhibition (subject to the latest official release).

●Precise Trade Matching: Relying on the CIIE's massive resources of high-intentional professional buyers, assist in participating in official supply-demand matching sessions.

V.Exhibition Requirements and Qualification Review

(I) "Time-Honored Brands" Exhibition and Exhibit Compliance Path Guidelines:

Given that the CIIE is a national-level import-themed expo, exhibiting entities and physical exhibits must strictly conform to the "overseas (including Hong Kong, Macao, and Taiwan regions)" attribute. Domestic "China Time-Honored Brands" and related brand enterprises must participate in the declaration through the following compliance paths:

1.Exhibiting Entity Compliance: A branch, joint venture, or affiliated enterprise legally registered overseas (including Hong Kong, Macao, and Taiwan regions) by the Time-Honored Brand enterprise shall act as the subject of the exhibition contract and invoice; or its official overseas authorized agent/distributor shall declare the exhibition on behalf of the brand.

2.Exhibit Origin Compliance: The place of origin or R&D and manufacturing of the physical products, technologies, or services exhibited must be outside the customs territory of China. This includes but is not limited to: R&D center achievements established by Time-Honored Brands overseas or in Hong Kong, Macao, and Taiwan regions, products manufactured relying on overseas production bases (OEM/ODM), and new health consumer goods jointly developed with overseas institutions (such as dietary supplements and medicine-food homologous products introduced through cross-border e-commerce models).

3.Qualification Proof: The domestic parent enterprise must submit a copy (or photocopy) of the valid "Time-Honored Brand" recognition certificate issued by the Ministry of Commerce of China or provincial/municipal commerce departments, and provide proof of legal association or authorization agreement with the overseas exhibiting entity and the origin of the exhibits.

(II) General Access and Commodity Inspection Requirements:

1.Compliance and Commodity Inspection: Exhibits must strictly comply with Chinese laws and regulations regarding the classification of medical devices, health foods, etc. For exhibits belonging to restricted categories or requiring prior approval, enterprises must possess valid marketing certificates from the country of origin, and cooperate in handling China Customs declarations, commodity inspections (CIQ), and necessary temporary access filings.

2.Intellectual Property Protection: Participating units must hold complete trademark rights, patent right certificates, or legal authorization for the exhibited products/services, and sign the Intellectual Property Protection Commitment Letter. The zone strictly prohibits the entry of any exhibits involving copyright disputes, counterfeiting, or infringement.

3.Integrity and Law-Abiding: Exhibiting enterprises must have a good commercial reputation, with no records of serious violations of laws and regulations, violations of customs supervision regulations, or serious dishonest behaviors in the past three years.

VI. Fee StandardsBecause the actual exhibition needs and final selected booth specifications of each exhibiting enterprise vary, please consult the contact personnel of the organizing committee for specific implementation plans and details.

VII.Registration Method

1. Intent Registration: Scan the pre-registration QR code to register (Deadline: June 20, 2026).

2. Qualification Final Review: After submitting the Time-Honored Brand qualifications and overseas entity association materials, the WFCMS project team will assist in passing the final review through the official CIIE system.

3 Official Signing: Sign the contract and make the payment after passing the review. Booth quotas are limited and will be arranged in the order of signing and payment, subject to availability

World Federation of Chinese Medicine Societies

May 18, 2026