展会结束后的第一周,客户的邮箱通常会被塞爆。千篇一律的“Nice to meet you”只会沦为垃圾邮件。下面这套被无数外贸老鸟验证过的跟进策略和模板,帮你精准“打捞”高质量客户。
⏱️ 核心发送策略:切忌“一刀切”
发送时机: * A类(意向极强): 展会当天晚上或第二天一早必发。
B类(有兴趣但暂无具体项目): 展会结束后的2-3天内发送,避开客户刚回国倒时差和处理积压工作的最高峰。
视觉唤醒: 附件务必带上你们在展位上的合影,或者客户当时拿着你们产品(比如某款特定工艺的玻璃烛罐)的照片。人类对图像的记忆力远胜文字。
? 模板一:针对 A类客户(聊过具体需求/看过具体产品)
核心逻辑: 直接切入正题,唤醒记忆,强调自身工厂优势,推进下一步动作。
Subject: Following up on our meeting at Canton Fair - [你的公司名] & [客户公司名]
(注意:标题直接点明双方公司名,别用含糊不清的词)
Hi [客户名字],
It was great connecting with you at the Canton Fair on [日期,如 Tuesday]. I really enjoyed our conversation about your upcoming seasonal collections.
As discussed, I have attached the detailed quotation and the specific parameters for the [填入客户关注的具体产品,例如:custom glass candle jars / specific glassware models] you were interested in.
I’ve also included a quick photo we took at our booth to jog your memory!
Since we have our own processing factory, we can be highly flexible with your custom requirements and ensure strict quality control. If you have any further questions or need sample arrangements, just let me know.
Looking forward to your feedback. Have a safe trip back!
Best regards,
[你的名字]
[你的职位]
[你的公司/联系方式]
? 模板二:针对 B/C类客户(只换了名片,走马观花)
核心逻辑: 建立联系,展现专业度,不给客户压迫感,留住未来转化的机会。
Subject: Quick Hello from [你的公司名] - Canton Fair Booth [你的展位号]
Hi [客户名字],
It was a pleasure meeting you briefly at our booth during the Canton Fair. I know how hectic the exhibition can be and how flooded your inbox must be right now!
I’m just sending a quick note to share our latest [填入产品目录名称,例如:2026 Premium Glassware Collection] catalog for your reference. (附上轻量级的PDF链接,别发超大附件)
We specialize in manufacturing and exporting [你的核心优势,例如:high-quality glass vessels with flexible customization], supplying many clients across the [填入目标市场,如:European and North American] markets.
No immediate reply needed – just keeping my contact handy for when you might need a reliable factory partner in the future.
Safe travels home!
Best,
[你的名字]
[你的职位]
[你的公司/联系方式]
