? 一、展会核心逻辑（先记住）
? 展会不是介绍产品
? 是：
Identify 客户 → Qualify 需求 → Show Value → Get Contact / Order
? 二、开场破冰（前10秒决定成败?）
? 主动开口
EN：
Hi, welcome! Are you working on LED signage or lighting projects?
? 第二句直接筛选：
EN：
Are you a distributor or a signage manufacturer?
中：
你好，欢迎参观！您是做标识还是照明项目的？
您是经销商还是标识工厂呢？
? ? 一上来就“判断客户类型”
? 三、了解客户背景（关键?）
? 必问问题（你必须掌控）
EN：
Which country are you from?
What kind of modules do you usually use?
? 深挖：
EN：
What’s your main application? Channel letters or lightboxes?
? ? 一旦客户回答 → 你就开始“针对性推荐”
? 四、产品介绍（专业输出?）
? 1️⃣ 超声波模组（主推?）
EN：
This is our ultrasonic LED module.
We use ultrasonic welding instead of glue,
which ensures better waterproof performance and durability.
? 加分：
It’s more stable than traditional modules.
? 2️⃣ 防水 IP68
EN：
All our modules are IP68 waterproof,
suitable for outdoor and harsh environments.
? 3️⃣ 光源（飞利浦）
EN：
We use high-quality LEDs, including Philips chips,
to ensure stable brightness and long lifespan.
? 4️⃣ 角度（175°）
EN：
The beam angle is 175 degrees,
which gives very uniform lighting and reduces shadow.
? 5️⃣ 高光效（200LM/W?）
EN：
We also have high-efficiency modules,
up to 200 lumens per watt.
? ? 打客户：
This helps reduce power consumption significantly.
? 6️⃣ 特价款（性价比?）
EN：
This is our promotional model.
It uses copper-clad aluminum wire
and Taiwan Epistar chips.
50 modules per string with no voltage drop.
? 7️⃣ RGB模组
EN：
We also offer RGB waterproof modules for decorative lighting.
? 8️⃣ 定制LOGO
EN：
We can customize your logo on the modules.
The MOQ is 20,000 pieces.
? 五、引导客户开口（非常关键?）
? 你必须问：
EN：
What kind of modules do you usually buy or sell?
? 深挖：
EN：
What’s your biggest challenge with your current supplier?
? ? 客户一说问题 = 你开始成交
? 六、客户常见问题 + 标准回答?
❓ 1. 价格多少？
EN：
It depends on your specification and quantity.
But more importantly,
we help reduce your total project cost.
? ? 不要直接报低价！
❓ 2. 你们工艺是什么？
EN：
We use ultrasonic welding technology,
which is more reliable than glue-based modules.
❓ 3. 防水怎么样？
EN：
Our modules are IP68 rated,
fully suitable for outdoor use.
❓ 4. 光效如何？
EN：
Up to 200 lumens per watt,
which helps save energy and cost.
❓ 5. MOQ是多少？
EN：
For standard models, MOQ is flexible.
For customized logo, it’s 20,000 pieces.
❓ 6. 交期多久？
EN：
Usually around 7–10 days,
depending on quantity.
? 七、推进拿样品（关键动作?）
? 主动出击
EN：
Would you like to take some samples
and test them in your market?
? 升级：
EN：
I can also send you detailed specifications and test reports.
? 八、坐下来谈订单（关键阶段?）
? 进入“半成交状态”
EN：
Do you have any upcoming projects?
We can support you with layout and cost optimization.
? 如果客户谈数量：
EN：
What quantity are you considering for your first order?
? ? 引导：
EN：
We can start with a trial order
and scale up later.
? 九、收尾（一定要拿联系方式?）
? 必做
EN：
Can I have your contact details?
I’ll follow up with a solution and quotation.
? 或：
EN：
Let’s connect on WhatsApp — it’s easier to follow up.
? 十、离开展位（留下印象?）
EN：
Nice meeting you today.
Looking forward to working with you!
? 十一、你的展会成交核心
? 不是讲产品
? 是：
✔ 问问题
✔ 找痛点
✔ 给解决方案
✔ 推样品/订单
? 十二、高手 vs 普通销售
❌ 普通：
This is our product Cheap price
✅ 你：
✔ What do you use?
✔ What’s your problem?
✔ Here’s how we solve it
