





2026年4月3日,美美上海x气味上海2026春季展进入展期第二天。尽管大雨倾盆,但观众热情依旧——今日,共有 3000+ 名来自全国乃至全球各地的专业观众如约而至,齐聚上海西岸国际会展中心,共同参与这两场行业盛会。
On April 3, 2026, Beauty Shanghai × Notes Shanghai 2026SS entered its second day. Despite the heavy rain, the energy on-site remained high—today, a total of 3000+ industry professionals from across China and around the world arrived as scheduled at the West Bund International Convention and Exhibition Center, gathering in Shanghai for this dual showcase of the beauty and fragrance industries.

图 / 美美上海2026春季展展会第二天
Photo / Beauty Shanghai 2026 SS Day 2
接下来,请跟随我们的视角,一同回顾美美上海2026春季展今日精彩瞬间。此外,我们还特别甄选了本届展会中35个精彩的展位设计,希望能为您后续的观展行程提供参考与灵感。
Next, follow our lens as we revisit the highlights of Beauty Shanghai 2026 SS from throughout the day. In addition, we have curated 35 standout booth designs from this edition, hoping to provide inspiration and guidance for your upcoming visit.
美美上海
2026春季展
DAY 2 精彩瞬间
BEAUTY SHANGHAI
2026SS
DAY 2 HIGHLIGHTS







图 / 美美上海2026春季展展会第二天现场
Photo / Beauty Shanghai 2026 SS Day 2
美美论坛 ×
美妆内行人
BEAUTY FORUM ×
BEAUTY INSIDERS
本届美美上海,我们携手BeautyMatter、精致传媒、美妆内行人、品牌星球 Brandstar、灵感无界noseidea 五家行业权威媒体,重磅推出「美美论坛 Beauty Forum」,以连续四天的高能量对话,每日呈现不同主题的论坛活动,讨论行业最值得关注的趋势、观点与机遇。
展会第二天,美美论坛联合美妆内行人,推出主题论坛——「“感观时代”五大维度:品牌如何被感知、被记住、被选择?」。美妆内行人创始人寒笑与5位本土美护品牌创始人呈现了一场又一场精彩的深度对谈,并创新性地采用了现场论坛×视频播客双线并行的全新模式。
At the Beauty Shanghai 2026SS, we have partnered with five leading industry media—BeautyMatter, Jingzhi Media, Beauty Insiders, Brandstar, and NoseIdea—to launch the highly anticipated Beauty Forum. Across four consecutive days of high-energy dialogues, the forum presents daily sessions focused on different themes, exploring the trends, insights, and opportunities that matter most to the industry.
On the second day of the exhibition, the Beauty Forum, in collaboration with Beauty Insiders, hosted a themed session titled “Five Dimensions of the「SENSE AGE」: How Are Brands Perceived, Remembered and Chosen ?” Ray Zhao (Founder of Beauty Insiders) , together with five founders of local beauty brands, engaged in a series of in-depth discussions. Innovatively, the forum adopted a dual-track format, combining live on-site discussions with video podcast streaming.





图 / 美美论坛 × 美妆内行人
Photo / Beauty Forum × Beauty Insiders
李佳琦直播间
专场直播
多位人气助播
现身展会现场
LI JIAQI SPECIAL
LIVESTREAM
STAR CO-HOSTS
ON-SITE
4月3日19:00,李佳琦团队的多位人气助播现身美美上海与气味上海展会现场,开展专场直播。他们走进多家参展品牌的展位,与直播间的观众一同探索特色产品与品牌故事,发掘本季美护与香氛市场亮点。
At 19:00 on April 3, several popular co-hosts from Li Jiaqi’s team arrived on-site at Beauty Shanghai and Notes Shanghai for a special livestream session. Moving through multiple exhibitor booths, they explored signature products and brand stories, bringing viewers along as they uncovered key highlights across this season’s beauty and fragrance landscape.


美美上海×气味上海
精彩展位设计一览
BOOTH DESIGN
HIGHLIGHTS OF
BEAUTY SHANGHAI ×
NOTES SHANGHAI
*排名不分先后
*LISTED IN NO PARTICULAR ORDER.
美美上海 1F
BEAUTY SHANGHAI
D11-12
观园吉
GUANYUANJI

E05-06
F05-06
雏菊的天空
DAISY SKY

E11-12
F11-12
阿原 YUAN

E13-14
F13-14
兰 LAN

G13-14
H13-14
Éclatlife

J13-14
并育堂
BINGYUTANG

L08
一之己 TOTEMIST

气味上海 4F
NOTES SHANGHAI
H16-17
五释六 FIFTYSIX

E01-02
缦拉 MANGLA

C22-24
芯序
NOTES FOR LATER

C01-02
七寸九 QICUNJIU

C11-12
寓义 to Define

D19-20
E19-20
Etat Libre d'Orange
解放橘郡

A08
毋名 outis

A17
索隐 SUOYIN

A19
沈意 CHENIA

A23
音香 NOTE DUET

B05
述之有味 scent tells

C03-04
莫比乌斯 Mobius

C05-06
蓦刻 MO MAEK

C07-08
cottee

C25-28
花戏
FLORAL DRAMA

D03-04
竹浮 ZHUFU

D07-08
E07-08
嗅觉计划
OLFACTO PROJECT

D13-14
闻伯乐
SCENTED NICHE

D15-16
E15-16
Kajal Perfumes Paris
卡贾尔

E05-06
AJMAL 阿吉玛

E21-22
L.T.PIVER

F17-18
Essential Parfums
毋缺之水

F22-24
MIHAN AROMMATICS
谧瀚

G07
mimicri 觅觅奇异

G16
The O.B.A.

G17
RboW

G21
nahes

H03
Carthusia 卡普里岛


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美美上海 DAY 3
BEAUTY SHANGHAI DAY 3
亮点活动预告
UPCOMING HIGHLIGHTS
1/
4月4日|16:00-21:00
公众日夜场即将开启
APRIL 4|16:00-21:00
PUBLIC NIGHT SESSION
COMING SOON

2/
DAY 3 论坛总汇
DAY 3 FORUM COMPILATION
























