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【析·时】2026年GEO生成式引擎优化行业研究报告:GEO成为获取精准流量的新引擎

 作者：本站编辑  2026-03-01 00:48:52  1

关注“时间谷”！聚变，携手成功共赢

导语

生成式人工智能技术推动数字营销格局发生结构性转变。用户逐步摒弃传统搜索引擎列表式点击模式，转而依赖AI对话接口直接获取答案，导致传统搜索引擎优化（SEO）策略效用大幅降低。AI搜索环境中，生成式引擎优化（GEO）应运而生，成为企业获取精准流量的新引擎。

Generative AI technology is driving a structural transformation in the digital marketing landscape. Users are gradually moving away from traditional search engine click-based models and increasingly relying on AI conversational interfaces to obtain direct answers. This shift has significantly diminished the effectiveness of conventional search engine optimization (SEO) strategies. In the era of AI-powered search, Generative Engine Optimization (GEO) has emerged as a new engine for enterprises to capture targeted traffic.

AI重塑用户搜索范式、渗透用户日常消费决策链路中，品牌方开始关注布局AI营销，GEO是企业重点关注的AI营销优化策略之一。GEO优化基于大语言模型的信息认知-答案输出的技术原理，帮助品牌优化知识资产的内容质量与结构，使其适配AI引用机制与用户意图，强化品牌与AI间的信任关联。

AI is reshaping user search paradigms and embedding itself into the daily consumption decision-making processes of consumers. As a result, brands are beginning to focus on deploying AI marketing strategies, with Generative Engine Optimization (GEO) emerging as a key area of interest. GEO optimization leverages the technical principles of large language models—specifically their ability to process information and generate answers—to help brands enhance the quality and structure of their knowledge assets. This ensures alignment with AI citation mechanisms and user intent, thereby strengthening the trust relationship between the brand and AI.

GEO技术应用前沿实例