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外贸展会救命词汇!Ryan 整理,中英对照 + 实操备注,抄作业不卡壳

作者:本站编辑      2026-02-12 09:37:37     0
外贸展会救命词汇!Ryan 整理,中英对照 + 实操备注,抄作业不卡壳
词汇表按展会全流程分类,配了实战例句,不用死记硬背,跑展时直接套用,高效对接不卡壳!

一、展位相关(对接搭建 / 找位置,基础中的基础)

核心词汇
中文释义
实战例句
Booth Number
展位号
1. 跟主办方确认:“Our booth number is Hall 2, Booth B08.”(我们的展位号是 2 号馆 B08。)2. 找客户位置:“Could you show me the booth number of that exhibitor?”(能告诉我那家展商的展位号吗?)
Booth Setup
展位搭建
1. 跟搭建商沟通:“The booth setup needs to be done before 9 AM.”(展位搭建得上午 9 点前完成。)2. 跟同事说:“Let’s check the booth setup details first.”(咱们先确认下展位搭建的细节。)
Booth Dismantling
展位拆除
1. 问主办方:“What time does the booth dismantling start?”(展位拆除什么时候开始?)2. 跟同事安排:“Booth dismantling will be after the show closes.”(撤展时间是展会闭馆后。)
Pop-up Booth
快闪展位 / 便携展架
1. 推荐小型展位:“This pop-up booth is perfect for small exhibitions.”(这种便携展架适合小型展会。)2. 跟搭建方说:“We need a pop-up booth that’s easy to carry.”(我们需要一个好携带的快闪展位。)

二、展品与宣传资料(递样品 / 发资料,客户沟通必备)

核心词汇
中文释义
实战例句
Product Samples
产品样品
1. 递样品给客户:“Here are our new product samples for this exhibition.”(这是我们展会的新品样品,您看看。)2. 跟客户介绍:“These product samples are all in stock.”(这些产品样品都有现货。)
Brochures
宣传册
1. 递资料:“Take this brochure, it has all our product details.”(拿本宣传册,里面有所有产品信息。)2. 跟客户说:“We can send more brochures to your office later.”(之后我们给您办公室寄更多宣传册。)
Catalog
产品目录
1. 给客户看全品类:“This catalog covers all our product lines.”(这本产品目录涵盖了我们所有产品线。)2. 问需求:“Do you need a hard copy of the catalog?”(您需要纸质版的产品目录吗?)
Promotional Items
促销礼品
1. 吸引客户互动:“Take a promotional item as a gift, scan the QR code to get your info registered.”(拿个促销礼品当礼物,扫码登记信息就能领。)2. 跟同事说:“Prepare more promotional items for the peak hours.”(高峰时段多准备点促销礼品。)

三、访客沟通与线索收集(核心环节,拿单关键)

核心词汇
中文释义
实战例句
Visitor / Attendee
参观者 / 与会者
1. 主动接待:“Welcome to our booth! Are you a visitor from the manufacturing industry?”(欢迎参观我们展位!您是制造业的参观者吗?)2. 跟同事说:“Most visitors today are from the electronics field.”(今天来的参观者大多是电子领域的。)
Potential Customer
潜在客户
1. 标记客户:“This client is very interested in our new products; he’s a strong potential customer.”(这位客户对新品很感兴趣,是优质潜在客户。)2. 跟团队说:“We need to follow up with these potential customers within 3 days.”(这些潜在客户得 3 天内跟进。)
Lead
销售线索
1. 定目标:“Our goal today is to collect 50 valid leads at the booth.”(我们今天的目标是收集 50 条有效销售线索。)2. 跟客户要线索:“Can I get your business card for follow-up? We’ll sort it as a lead.”(能留张名片吗?后续跟进用,我们会整理成销售线索。)
Demonstration (Demo)
产品演示
1. 邀请客户看演示:“Would you like to see a quick demo of our product function?”(要不要看个产品功能的快速演示?)2. 跟同事安排:“Do the demo at 10 AM, that’s the peak visitor time.”(上午 10 点做产品演示,那是客流高峰。)
Scan a Badge
扫描胸卡 / 二维码
1. 礼貌收线索:“May I scan your badge? We’ll use the info for follow-up only.”(能扫一下您的胸卡吗?信息只用于后续跟进,绝不泄露。)2. 跟客户解释:“Scan the QR code on your badge, we can get your contact info directly.”(扫一下您胸卡上的二维码,能直接获取您的联系信息。)
Networking
建立人脉 / 商务社交
1. 跟同行交流:“It’s a great chance to network with other exhibitors here.”(在这里跟其他展商交流是个建立人脉的好机会。)2. 跟客户说:“Let’s keep in touch after the show, we can do more networking about cooperation.”(展会后保持联系,咱们多聊聊合作的商务对接。)

四、展会组织与现场对接(对接主办方 / 找场地,不迷路不踩坑)

核心词汇
中文释义
实战例句
Trade Show
贸易展会
1. 跟客户介绍展会:“This is an international trade show for electronics components.”(这是个电子元器件的国际贸易展会。)2. 跟同事说:“We plan to join 3 trade shows this year.”(我们今年计划参加 3 场贸易展会。)
Organizer
展会主办方
1. 问流程:“Can you tell me the exhibition process from the organizer?”(能跟我说下展会的流程吗?从主办方这里了解。)2. 反馈问题:“We need to contact the organizer about the booth power supply issue.”(展位供电的问题,得联系主办方解决。)
Exhibition Hall
展厅
1. 找位置:“Our booth is in Hall 3, next to the electronics exhibition area.”(我们展位在 3 号展厅,电子展区旁边。)2. 跟同事说:“The Exhibition Hall 1 is too crowded, let’s go to Hall 2.”(1 号展厅太挤了,咱们去 2 号展厅吧。)
Registration Desk
签到处 / 注册台
1. 问工作人员:“Where is the registration desk for exhibitors?”(展商签到处在哪里?)2. 跟新人说:“Go to the registration desk first to get your visitor badge.”(先去签到处领参观者胸卡。)
Opening Hours
开展时间
1. 记时间:“The show’s opening hours are 9 AM to 6 PM daily.”(展会每天的开展时间是上午 9 点到下午 6 点。)2. 提醒团队:“Don’t be late for the opening hours tomorrow.”(明天别错过开展时间。)
Hotel Pick-up Service
酒店接驳服务
1. 问主办方:“Does the show provide hotel pick-up service for VIP visitors?”(展会给 VIP 参观者提供酒店接驳服务吗?)2. 跟客户说:“We arranged the hotel pick-up service for you, the bus is at the entrance.”(我们给您安排了酒店接驳服务,班车在展馆入口等。)

五、后续跟进与售后(展会后转化,成交关键)

核心词汇
中文释义
实战例句
Follow-up
后续跟进
1. 跟客户说:“I’ll send you the product quotation after follow-up.”(后续跟进我会给您发产品报价单。)2. 跟团队安排:“All leads need follow-up within 24 hours.”(所有销售线索都得 24 小时内完成跟进。)
Quote / Quotation
报价单
1. 给客户发报价:“I’ll send the detailed quotation to your email this afternoon.”(今天下午我把详细报价单发到您邮箱。)2. 跟客户解释:“This quotation includes product cost and after-sales service.”(这份报价单包含了产品成本和售后服务费用。)
Cooperation
合作
1. 谈合作意向:“We hope to start a long-term cooperation with your company.”(我们希望和贵司建立长期合作关系。)2. 跟客户说:“Let’s discuss the cooperation details after you review the quotation.”(您看完报价单后,咱们再聊合作的具体细节。)
After-sales Service
售后服务
1. 承诺售后:“We provide 1-year after-sales service for all products sold at the exhibition.”(展会售出的所有产品,我们都提供 1 年售后服务。)2. 跟客户说:“If you have any questions after purchase, our after-sales team will solve it for you.”(购买后有任何问题,我们售后团队都会帮您解决。)
Order
订单
1. 确认订单:“Do you want to place an order for these products today?”(您今天想下这些产品的订单吗?)2. 跟同事说:“We got an order from a potential customer at the show!”(我们在展会上拿到了潜在客户的订单!)

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