中国商务部宣布，自3月29日起，取消对原产于澳大利亚的进口相关葡萄酒征收反倾销税和反补贴税，这一举措将显著提振澳大利亚葡萄酒生产商在中国市场的销售前景，为其在中国国内以及旅游零售市场的发展注入了强劲动力。

此次举措标志着结束了三年多以来对澳大利亚葡萄酒实施的限制性进口关税。在此之前，中国一直是澳大利亚最大的葡萄酒出口市场，年出口价值约为12亿澳元（7.82亿美元）。

对此，澳大利亚富邑葡萄酒集团表示，尽管需要时间来进行重建，但考虑到不断变化的环境和消费者偏好，这对澳大利亚葡萄酒行业仍然是个利好消息。

富邑葡萄酒集团首席执行官Tim Ford表示：“取消对澳大利亚葡萄酒出口到中国的关税是个好消息，对于澳大利亚葡萄酒行业、我们在中国的合作伙伴和消费者来说都是值得庆祝的事情。这证明了两国政府继续稳定关系以及澳大利亚企业与中国合作伙伴保持的持续合作。”

他补充说：“这一宣布标志着我们加速恢复在中国的澳大利亚奢侈和高端葡萄酒的分销，不久后中国本地消费者将能更多地接触到我们优质的葡萄酒。这对澳大利亚葡萄酒行业来说是个极好的消息，为本地葡萄酒生产商和种植者，尤其是在澳大利亚各地区，打开了新的机会之门。”

在最近的一份报告中，高盛对投资者表示，尽管市场普遍预期关税会取消，但最终的实施仍然对股市产生了积极的影响。我们通过与多个行业消息来源的沟通了解到，中国经销商对澳大利亚奔富葡萄酒重新进入市场表示热烈欢迎。

Huge boost for Australian wine sector as China removes import tariffs

China’s Ministry of Commerce today announced the removal of tariffs on Australian wine into China, effective from today. The move comes as a major boost to Australian wine producers and for their sales prospects in China domestic and travel retail markets.

The tariff removal comes as a major boost to Penfolds and other sought-after premium Australian wine brands in China (Photo: Treasury Wine Estates)

The move ends the restrictive import tariffs imposed more than three years ago. Before that, China was Australia’s largest wine export market with a value of around A$1.2 billion (US$782 million) a year.

Leading producer Treasury Wine Estates (TWE) said that “while it will take time to rebuild given the changing environment and consumer preferences, it’s still positive news for the Australian wine industry”.

TWE CEO Tim Ford said: “The removal of tariffs on Australian wine exports to China is terrific news and is cause for celebration across the Australian wine industry and with our partners and consumers in China.

“It’s testament to the continued stabilising of relations between both countries by the respective governments and the ongoing partnerships maintained between Australian businesses and our Chinese counterparts.

“Treasury Wine Estates has remained committed to China as demonstrated by our continued investment in the market through our local presence with more than 120 team members and partnerships contributing to Penfolds continued strong brand awareness in China. ”

He added: “This announcement signals the start of our ramp-up to re-establish our Australian luxury and premium wine distribution in China and it shouldn’t be too long before local Chinese consumers have more access to our great wines.

“It’s fantastic news for the Australian wine industry and opens the door for renewed opportunities for local winemakers and growers, particularly in regional Australia.”

In a note to investors Goldman Sachs said: “Whilst the tariff removal was widely anticipated amongst investors, its finalisation still provides a positive catalyst for the stock, in our opinion. Our recent channel checks with multiple industry sources suggests that there is strong reception by China distributors on the return of Australian Penfolds to the market and some have been ‘hoarding cash’ in order to pay for the Bins and Icons allocations.”