要闻速览：
1，Iwsr：葡萄酒和烈酒消费的下降可能是周期性的，而不是结构性的；
2，2023年是有史以来最昂贵的威士忌年份；
3，勃艮第，减少葡萄园温室气体排放的行动计划；
4，酒瓶因带有在黑暗中发光的封膜而变得“时尚”；
5，“全球最佳桃红葡萄酒”: 意大利荣获"Wine-Searcher"评选的特伦托多克Maso Martis荣登第一，西班牙、法国和意大利主导“前十”；
6，在意大利伦巴第大区，Dop和Igp葡萄酒的价值不断增长，葡萄酒旅游迎来了广阔的发展空间。
一、Iwsr：葡萄酒和烈酒消费的下降可能是周期性的，而不是结构性的
IWSR: The decline in wine and spirits
consumption may be cyclical rather than structural.
如果上半年啤酒消费量略有下降，静止葡萄酒-4%，其他烈酒和即饮饮料增长+1%。饮料，主要原因表明因为这种变化与经济可用性下降和支出更加“谨慎”有关，特别是对于年轻一代来说，由于利率上升、债务、食品通胀、税收增加和能源成本上升等因素，他们面临更大的压力。但是，IWSR 报告称，与前几个月相比，许多人宣称与 2023 年头几个月相比，经济更加安全，但 IWSR 高级消费者洞察经理 Anastasia Timofeeva 表示，如果目前消费情况仍然消极，“消费者报告工作保障高，因此对未来的情绪仍然乐观。这表明正在发生的变化不是结构性的，未来几个月可能会出现反弹。至少在短期内，有一件事是肯定的：啤酒、葡萄酒和非酒精饮料的消费量增长。2023 年，销量预计增长 5%，价值超过 130 亿欧元，预计从现在到 2027 年，无/低度酒精类别的销量每年将增长 6%（主要是由非酒精饮料推动，增长率为+7%，而对于酒精含量较低的饮料，估计每年增长率为+3%。
While beer consumption slightly decreased
in the first half of the year, wine remained stagnant at -4%, and other spirits
and ready-to-drink beverages saw a growth of +1%. The primary reasons for this
shift seem to be related to a decrease in economic availability and more
"cautious" spending, particularly among the younger generation facing
greater pressures due to factors such as rising interest rates, debt, food
inflation, increased taxes, and rising energy costs. However, the IWSR report suggests
that many people claim economic security is better compared to the first few
months of 2023. Anastasia Timofeeva, Senior Consumer Insights Manager at IWSR,
notes that if current consumption patterns remain negative, consumers report
job security is high, indicating optimism about the future. This suggests that
the ongoing changes are not structural, and there may be a rebound in the
coming months. At least in the short term, one thing is certain: an increase in
the consumption of beer, wine, and non-alcoholic beverages. In 2023, sales are
expected to grow by 5%, exceeding €13 billion in value. It is estimated that
from now until 2027, sales in the no/low-alcohol category will grow by 6%
annually (driven primarily by non-alcoholic beverages with a growth rate of +7%,
and for beverages with lower alcohol content, an estimated annual growth rate
of +3%).
二、2023年是有史以来最昂贵的威士忌年份
2023 marked the year of the most
expensive whisky in history.
上一次的纪录是在2019年：一瓶Macallan售价180万美元。现在，这一纪录已经被打破。似乎又要过去一年，收藏威士忌的市场价格才能再次创下新高。然而在2023年11月18日，由Sotheby's伦敦的乔尼·福尔（Jonny Fowle）主持的拍卖会上，一场戏剧性的转变发生了，创下了有史以来首次以超过两百万美元的价格售出的威士忌。一瓶Macallan Valerio Adami以相当于270万美元（扣除中介费后为220万美元）的价格被拍卖，超过了起始估价的一倍多，使2019年的前一纪录黯然失色，当时同样是由同一系列的一瓶Macallan 1926年60年所创下。
The last record dated back to 2019: 1.8
million dollars for a bottle of Macallan. Now, that record has been broken. It
seemed that another year would pass without the prices of collectible whiskies
reaching new heights. However, on November 18, 2023, under the hammer of Jonny
Fowle from Sotheby's London, a plot twist occurred with the sale of the first
whisky in history at a price exceeding two million dollars. A single bottle of
Macallan Valerio Adami was auctioned for the equivalent of 2.7 million dollars
(2.2 million net of the intermediary's premium), more than doubling the low
starting estimate and overshadowing the previous record from 2019, also set by
a bottle from the same series, the highly coveted Macallan 1926 60 years.
三、勃艮第，减少葡萄园温室气体排放的行动计划
Burgundy, Action
Plan to Reduce Greenhouse Gas Emissions in Vineyards
地区启动“气候目标”计划。然而，最难的部分是在不诉诸绿色洗白的情况下将理论付诸实践。减少勃艮第葡萄园的温室气体排放：这是勃艮第葡萄酒行业协会 (BIVB) 的目标，该协会由 266 家酒庄、16 家合作酒庄和 3,577 家当地酒庄组成，近几个月来，该协会提出了详细的行动以可持续发展的名义进行计划。在计算了该行业的碳足迹并举办了一系列计划中的研讨会之后，勃艮第的“Objectif Climat”计划正在进入一个新阶段。BIVB 主席弗朗索瓦·拉贝特 (François Labet) 强调说：“这是从理论到现实的最困难部分，在不诉诸绿色清洗的情况下，我们估计到 2035 年将排放量减少 60% 是一个可以实现的目标”。
The region has initiated the "Climate
Objectives" plan. However, the most challenging part is to put the theory
into practice without resorting to greenwashing. Reducing greenhouse gas
emissions from Burgundy vineyards is the goal of the Burgundy Wine Industry
Association (BIVB). The association, composed of 266 wineries, 16 cooperative
wineries, and 3,577 local wineries, has proposed detailed actions for
sustainable development in recent months. After calculating the industry's
carbon footprint and hosting workshops as part of the plans, Burgundy's
"Objectif Climat" plan is entering a new phase. François Labet,
President of BIVB, emphasized, "The most challenging part is transitioning
from theory to reality, and we estimate that reducing emissions by 60% by 2035
is an achievable goal without resorting to greenwashing."
四、酒瓶因带有在黑暗中发光的封膜而变得“时尚”
The bottle
becomes "fashionable" thanks to the capsule that lights up in the
dark.
“Crealis Glow”即将推出，通过在UV灯下照射酒瓶，使品牌或信息在黑暗中发光。酒瓶因带有在黑暗中发光的封膜而变得时尚，正如所说的那样，获得了“新的光芒”。葡萄酒市场的价值也与包装有关，这是众所周知的事实，因为往往外观也能说服消费者。现在，一个新的发展方向出现了，沿着这个方向，瓶子“发光”了，采用了“Crealis Glow”项目，这是一种新的印刷技术，适用于封膜、大型封膜和螺旋盖，可以在黑暗中照亮品牌或信息，通过将瓶子暴露在通常在夜总会和场所中使用的UV灯下。“这是为了最大程度地提高体验影响而开发的概念 - Isabelle Gruard，Crealis Glow集团营销总监解释说，Crealis Glow不仅仅是一种视觉冲击力强的装饰：它可以照亮细节，揭示在白天看不见的隐藏信息，将单个产品转化为引人注目的焦点，最后但并非最不重要的是，它适合在Instagram上分享。我们希望一方面回应千禧一代和Z一代重新渴望在夜生活中生活并在社交媒体上分享的愿望，另一方面满足制造商不断寻找新的传播和表达方式的需求。这个提议特别适用于那些饮料与形象和地位紧密相关的市场细分或在带有VIP服务的消费场所。”
Introducing "Crealis Glow," which
allows brands or messages to illuminate in the dark by exposing the bottle to
UV lights. Bottles are becoming fashionable by acquiring, quite literally, a
"new light." The wine market's value is also linked to packaging, a
well-known fact because often what convinces is also what is outside the
bottle. Now, following this direction, a new evolution arrives: bottles
"glow" with the "Crealis Glow" project, a new printing
technology for capsules, large capsules, and screw caps that allows brands or
messages to illuminate in the dark by exposing the bottle to UV lights
typically used in nightclubs and venues. "This is a concept developed to
maximize the experiential impact," explains Isabelle Gruard, Group
Marketing Director at Crealis Glow. "Crealis Glow is not just a visually
impactful finish: it can illuminate details, reveal a hidden message invisible
in daylight, transform the individual product into a focal point, and, last but
not least, is Instagrammable. We want to respond, on the one hand, to the
renewed desire of Millennials and Gen Z to live nightlife and share it on
social media, and, on the other hand, to the need of producers to constantly
find new communicative and expressive formulas. This proposal is particularly
suitable for market segments where the drink is strongly associated with image
and status or in consumption contexts with VIP services."
五、“全球最佳桃红葡萄酒”: 意大利荣获"Wine-Searcher"评选的特伦托多克Maso Martis荣登第一，西班牙、法国和意大利主导“前十”
"The World’s Best Rosés":
Italy honored by "Wine-Searcher" with Trentodoc Maso Martis ranking
at number 1. Spain, France, and Italy dominate the "Top 10."
桃红葡萄酒正经历着一个重要时期，其产量不断增长，与消费者口味的日益接近，无论是因其口感的清新还是其酒精度适合更为轻松和“年轻化”的场合，从开胃酒到餐后敬酒。如今，在全球货架上，每十瓶就有一瓶是桃红葡萄酒，而尽管法国在全球产量方面是绝对的领导者（35%），但意大利（9%）正在稳步增长，并且其质量令评论家和酒爱好者赞不绝口。这在“全球最佳桃红葡萄酒”中得到了验证，这是全球最著名的葡萄酒监控和价格比较门户，它将Trentodoc Maso Martis Rose Extra Brut评为最佳玫瑰酒。这款卓越的桃红葡萄酒是特伦蒂诺地区的“粉红明珠”之一，由Stelzer家族领导的公司（Antonio、Roberta和女儿Alessandra、Maddalena）生产。前十名中有四款西班牙葡萄酒，三款法国葡萄酒，两款意大利葡萄酒和一款澳大利亚葡萄酒。第二名是西班牙的Bodegas Antidoto的杜埃罗河畔的 “Le
Rose”，紧随其后的是Château d’Esclans的普罗旺斯山区“Les Clans”，这是LVMH巨头旗下桃红葡萄酒的旗舰酒庄之一。
Rosé wines are experiencing a significant
period of growth, aligning closely with consumer preferences for freshness in
the glass or an alcohol content well-suited to more informal and
"youthful" occasions, from aperitifs to toasts at the end of a meal.
Now, one in ten bottles on shelves worldwide is rosé wine, and while France is
the absolute leader in terms of global volumes (35%), Italy (9%) is steadily
growing with quality that impresses critics and enthusiasts. This is
demonstrated by the top position secured in "The World’s Best Rosés,"
the most renowned global wine monitoring and price comparison portal, which
recognizes Trentodoc Maso Martis Rose Extra Brut as the best rosé. This
exceptional rosé is one of the "pink pearls" of Trentino, produced by
the Stelzer family-led company (Antonio, Roberta, and daughters Alessandra and
Maddalena). The top 10 features four Spanish wines, three French, two Italian,
and one Australian. In second place, we venture to Spain with Bodegas
Antidoto's Ribera del Duero "Le Rose," preceding, to complete the
podium, Château d’Esclans' Côtes de Provence "Les Clans" Rose, one of
the flagship wineries for rosé wines owned by the LVMH giant.
六、在意大利伦巴第大区，Dop和Igp葡萄酒的价值不断增长，葡萄酒旅游迎来了广阔的发展空间。
In the Lombardy region of Italy, the
value of Dop and Igp wines is steadily increasing, opening up vast
opportunities for the development of wine tourism.
根据Ismea-Qualivita 2023报告的数据，一年内伦巴第大区的Dop和Igp葡萄酒的生产价值增长了18.1%，达到了2022年的4.98亿欧元。这是伦巴第大区农业联盟在推出成为葡萄酒旅游运营商新培训课程时所陈述的。在伦巴第大区拥有5个Docg、21个Doc和15个Igt，使得大约90%的产量都是高质量的，使葡萄酒在我们的地区越来越成为促进本地旅游的战略工具。根据该地区的调查，葡萄酒和食物一起成为旅游运营商们看重的第二项资源。在这个背景下，农业企业可以通过葡萄酒旅游所提供的机会成为主角。
According to data from the Ismea-Qualivita
2023 report, the production value of Dop and Igp wines in Lombardy increased by
18.1% within a year, reaching 498 million euros in 2022. This was stated by the
Lombardy Agricultural Union when launching new training courses to become wine
tourism operators. With 5 Docg, 21 Doc, and 15 Igt designations in Lombardy,
accounting for about 90% of the production being of high quality, wine is
becoming an increasingly strategic tool for promoting local tourism in our region.
According to a survey in the region, wine, along with food, is the second asset
that tourism operators value. In this context, agricultural enterprises can
become protagonists through the opportunities offered by wine tourism.
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