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我们的设计借鉴了这个想法，灵感来自于鸟群在迁徙中的行为，以及它们在一个非常特定的时刻——黄昏——在社区中移动的美丽剪影。
目标是在视觉上达到和谐、美丽、细腻的效果。
能够将品牌陪伴时刻的目的传递到包装上。
视觉传达了美好的情感，并期待着简单快乐的小事。
构建这些分享的场景，反思我们所经历的一天，成为了项目的主题，因此包装无疑会反复反映Minúscula Wines的雄心:突出小事的价值，那些离我们很近的东西，作为有意义的陪伴，我们所珍视的东西。
“Instante瞬间”这个名字抓住了这一意图，也突出了那一刻的火花，那一刹那，椋鸟成群结队地飞翔，共同创造了一场美丽、独特、热烈的空中芭蕾。
一个温暖的、略带红色的日落背景来增强了整个画面层次感。
椋鸟群有一个奇特的现象：每只欧椋鸟都根据周围六七个邻居的运动来调整自己的运动——这一特征不受它们的数量和密度影响。
尽可能少但适当的因素清楚地表达我们的想法。集体享受、美丽、和谐……微妙的不是一成不变的元素，而是伴随着场景，以一种神奇的、隐喻的、非常真实的方式描述了Minúscula葡萄酒的目的。
图形采用同一种构图，一眼就能抓住观众的兴趣，通过突出几乎未被触及的自然之美来激发更多关于葡萄酒的欲望和吸引力。
将日落和黄昏与自然融合在一起，实现表达了品牌的主张愿望。
Minúscula Wines Label Design by TSMGO
Luis Carlos Casero, promoter of Minúscula Wines, sought to capture moments. That his wines, without great oenological pretensions, should serve to enjoy life and accompany situations. What is vital and essential is the experience, the wine has to accompany, without monopolising, that magical second in which the conversation flows. That glass of wine at the end of the day to reflect on what has been experienced.
Wines conceived to enhance the value of everyday life – not to overshadow it, but simply to round it off.
Our proposal draws on this idea and is inspired by how flocks of birds act and behave in company and the beauty with which they move in community at a very specific moment: at dusk. Aesthetically beautiful, the flock frames this moment without stealing the limelight.
Objectives
Visually achieve a harmonious, beautiful, and delicate impact.
Be able to transfer the brand’s purpose of accompanying moments to the packaging.
Visual poetry which conveys good feelings and anticipates the pleasure of simplicity, of the little things.
Proposal
Framing these situations of sharing, of reflecting on the day we have experienced, became the leitmotif of the project, so that the packaging would undoubtedly and recurrently reflect the ambition of Minúscula Wines: to highlight the value of the little things, that which is close to us, as an accompaniment to what is meaningful and that which we hold dear.
Instante emerged as a name which captured this intention and also served to highlight that spark of the moment, that split second, when starlings, in a flock, take flight, and together create a beautiful, unique, and intense aerial ballet.
Synchronicity and subtle perfection are enhanced by framing a warm, reddish sunset which hints at a common form.
Siete amigos is a more mature proposal, one in which the wine evolves and requires a greater commitment in order to be enjoyed. Flocks of starlings are characterised by a curious phenomenon: each starling adjusts its movement depending on that of the seven neighbours surrounding it – a trait irrespective of their number and density.
Nature, once again, wisely opens the way.
GraphicSolution
Few but well dosed elements serve to clearly identify what we are proposing. Collective enjoyment, beauty, harmony… A typographic subtlety which is not the main element, but rather merely accompanies the scene which describes magically, metaphorically and in a very real way, the purpose for which Minúscula Wines are intended.
The graphic essence is summed up in a composition which captures the viewer’s interest at a glance, seeking to provoke the desire and attraction to know more about wine by highlighting the practically untouched beauty of nature.
Fusing sunset and dusk with nature, expressing a desire to group together and to collaborate.
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