“白酒”偶遇“咖啡”
还能这样？
初尝是苦，但回味甘甜，酒味浓厚，耐人寻味。
——《关于酱香型拿铁的哲学》
Recently，China's top liquor maker Kweichow Moutai and domestic coffee chain Luckin Coffee have got a hit on their hands with a new Moutai-flavored latte launched Monday that quickly sold out in offline stores. And many had to shut down their online ordering system as orders surged. The latte, emblazoned with the iconic Moutai logo, contains less than 0.5 percent (alcohol by volume) of 53 degree Moutai, and soon became one of the most discussed topics on Chinese social media . People have been sharing their reactions after trying the latte on social media, with most agreeing that the aroma of the baijiu is very strong. This "amazing combination" achieved a single-day sales breakthrough of 5.42 million cups.
近来，中国顶级白酒制造商贵州茅台和国内咖啡连锁店瑞幸咖啡（Luckin Coffee）周一推出的一款新的酱香拿铁咖啡在线下门店迅速售罄。随着订单激增，许多人不得不关闭他们的在线订购系统。这款印有标志性茅台标志的拿铁咖啡含有不到0.5%（酒精度）的53度茅台，很快成为中国社交媒体上讨论最多的话题之一。人们一直在社交媒体上分享他们在尝试拿铁后的反应，大多数人都同意白酒的香气非常浓郁。这样一款“奇妙组合”单日销量突破542万杯。
In recent years, Moutai has been looking for ways to be more accessible and pull in a new generation of customers. It has made its brand younger and has generated more opportunities to develop its extended product portfolio for younger consumers in the future.
While enjoying delicious coffee, you should also remember the requirements for alcohol testing when driving or on duty：
(1)Traffic police asked people not to drive, no matter how much alcohol is actually in the latte.
(2) According to the Xiamen Airlines’ company manual ,the safety-sensitive positions such as Pilot、Dispatcher、Flight attendant 、Maintenance engineer，it is necessary to ensure that the alcohol concentration in the body is 0 when on duty.
近年来，茅台一直在寻找更容易接近和吸引新一代客户的方法，茅台保持品牌年轻化创新，并在未来为年轻消费者创造了更多机会开发其扩展产品组合。
小伙伴们在品尝美味咖啡的同时，切记开车以及上岗值班的酒测要求：
（1）交警要求人们无论拿铁咖啡中实际有多少酒精，都不要开车。
（2）根据厦航手册规定，对于飞行、签派、乘务、机务等安全敏感岗位，上岗时必须确保体内酒精浓度为0。
近期，厦航的跨界创新也激荡起了
“美酒+咖啡”的奇妙反应~
下期分享哦，敬请期待。
