近日，我们的杰出设计总监兼联合创始人Laura，以一系列非凡的演讲，探讨了展会成功的关键要素，为参会者们带来了一场知识盛宴。在这些富有影响力的演讲中，Laura着重强调了处理品牌和产品设计问题的重要性，并以此为核心主题，引发了广泛的思考和讨论。
Recently, our
outstanding Design Director and Co-founder, Laura, captivated audiences with a
remarkable series of discussions on the essential elements of exhibition
success. Her insightful talks shed light on the significance of addressing
brand and product design challenges, becoming the centerpiece of thought-provoking
discussions.
在演讲中，Laura精妙地融合了品牌辨识度和一致性，强调了它们在产品和品牌的视觉形象中的重要性。她指出，通过协调图像步骤和在产品中营造同家族的系列愿景，我们能够增强品牌形象，引起更多关注和认可。
Throughout her
presentations, Laura artfully intertwined brand recognition and consistency,
emphasizing their crucial role in shaping the visual identity of products and
brands. She stressed that by coordinating visual elements and crafting a
unified series vision across products, we can strengthen brand image and garner
greater attention and recognition.
此外，Laura还特别强调了展台的吸引力与客户粘性之间的关系。她认为，展台的设计需要与品牌一致，讲述品牌故事，创造独特的体验。在展示产品时，质量胜过数量，让参观者真正感受到品牌所带来的价值。通过与受众进行调查，我们能够更好地了解他们的需求和期望，为未来的产品优化和品牌提升提供有力支持。
Moreover,
Laura underscored the profound link between captivating booth designs and
customer engagement. She emphasized the importance of aligning booth designs
with brand identity, narrating brand stories, and creating distinctive
experiences. Demonstrating a focus on quality over quantity during product
showcases enables visitors to truly experience the value our brand offers. Engaging
with the audience through surveys enables us to better comprehend their needs
and expectations, providing robust support for product optimization and brand
elevation.
然而，展会成功并不仅限于展台和演讲，对于展会结束后的跟进工作同样至关重要。Laura强调了与客户的有效沟通和反馈收集的重要性。
However, exhibition success doesn't end with booth design and presentations alone; it necessitates comprehensive follow-up efforts after the event. Laura emphasized the importance of effective communication with clients and feedback collection.
我们应该及时记录和概述客户的反馈意见，涵盖设计、可用性、产品理解等方面，然后在内部进行头脑风暴和重新组合，进行数据分析，得出结论和方向。最后，我们要与品牌相关的利益相关者进行充分沟通，包括设计部门、合作伙伴、研发和物流部门，共同推动品牌的发展和提升。
Promptly recording and summarizing customer feedback, encompassing design,
usability, product understanding, and other aspects, enables us to engage in
brainstorming and data analysis internally, yielding valuable insights and
directions. Ultimately, transparent communication with stakeholders relevant to
our brand, including the design, partnership, research and development, and
logistics departments, collectively propels brand growth and enhancement.
展会成功不仅需要设计力量的释放，更需要精心挑选必备产品和颠覆传统的营销策略。
Exhibition success not only requires the release of design prowess but also demands careful selection of essential products and the disruption of traditional marketing strategies.
