我们非常荣幸地宣布：VAVE为百联集团打造的2025年进博会 the bálancing「感应场」展台项目成功入围2026年德国ADC设计大奖 “空间体验-展会设计” 类别！
We are very honored to announce that the the bálancing “Induction Field” booth, created by VAVE for Bailian Group at the 2025 China International Import Expo (CIIE), has been successfully shortlisted for the 2026 German ADC Awards under the “SPATIAL EXPERIENCE – TRADE SHOW APPEARANCE” category!
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2025年在上海举办的进博会是国内零售业巨头百联集团旗下买手品牌the bálancing一次重要的公开亮相。在这样一个线上购物的时代，我们为其打造了专属的“感应场”：由AI动态联结人、货、场，形成共情式商业模型体验场域。
它的空间体验包括：以AI情绪识别艺术装置生成专属色卡，并据此实时推荐商品。体验贯穿整个展区，使消费行为升华为一场自我探索的旅程。空间以纸之双面寓意理性与感性一体两面，生成双曲面地形，呼应the bálancing“平衡之道”的品牌哲学。整个空间以其“动态平衡，持续变化”的视觉语言，成为AI与情感协同运作的生命场域。
The 2025 CIIE in Shanghai marked a major public debut for the bálancing, the buyer brand under Bailian Group, a leading retail conglomerate in China. In an era of online shopping, we created a bespoke "Induction Field" for the brand: an empathetic commercial model experience space dynamically connecting people, product, and place through AI.
The spatial experience includes an AI-powered emotional recognition art installation that generates personalized color palettes and recommends products in real time based on the visitor's emotions. This experience weaves through the entire exhibition area, elevating consumption into a journey of self-discovery. Using the two sides of paper as a metaphor for the duality of rationality and emotion, the space takes the form of a double-curved surface topography, echoing the bálancing’s brand philosophy of "the way of balance." With its visual language of "dynamic balance and constant change," the entire space becomes a living field where AI and emotion work in concert.
关于ADC大奖
About ADC Awards
自1920年创办以来，ADC奖是创意行业最具权威的奖项之一，旨在表彰在设计、广告和品牌建设领域的卓越表现。该奖项庆祝创新和具有影响力的项目，推崇打破创意领域界限的作品，获奖作品代表了工艺、创意和传播的最高标准。
Founded in 1920, the ADC Awards is one of the most prestigious accolades in the creative industry, recognizing excellence in design, advertising, and branding. The awards celebrate innovative and impactful projects that push boundaries in creative fields, with winners representing the highest standards of craft, creativity, and communication.
