倒计时 29 天|2026 义乌跨境美妆展,共启美业跨境新机遇

在此产业格局下,义乌化妆品产业蓬勃发展,化妆品产业链已列入义乌重点发展的六大产业链之一,成为浙江“以义乌地区为中心的彩妆出口集群”核心载体。2024年,义乌荣获“中国化妆品(彩妆)基地”称号,成为全国首个专注于化妆品(彩妆)产业的国家级基地,标志着产业发展迈上新台阶。当前,义乌拥有化妆品生产企业169家,产品覆盖口红、眼影、粉底等全品类;化妆品辅材和配套企业超300家,构建起从研发、生产到包装的完整产业链条。在市场端，义乌国际商贸城集聚化妆品经营主体1500余户,产品辐射欧美、东南亚、中东及非洲等200多个国家和地区。

Against this industrial landscape, Yiwu’s cosmetics industry has flourished. Its cosmetics industrial chain is listed as one of the six key industrial chains prioritized for development in Yiwu, serving as the core carrier of Zhejiang’s "makeup export cluster centered on Yiwu".In 2024, Yiwu was awarded the title of China Cosmetics (Makeup) Base, the first national‑level base dedicated exclusively to the cosmetics (makeup) industry in China, marking a new milestone in industrial development.Currently, Yiwu is home to 169 cosmetics manufacturers, with products covering all categories such as lipsticks, eye shadows and foundations. There are more than 300 enterprises producing auxiliary materials and supporting products, forming a complete industrial chain ranging from R&D and production to packaging.On the market side, over 1,500 cosmetics merchants are concentrated in Yiwu International Trade City, whose products are exported to more than 200 countries and regions including Europe, America, Southeast Asia, the Middle East and Africa.

展览面积

Exhibition Area

20000㎡

标准展位

Standard Booth

720个

预计到会专业采购商及观众Estimated Professional Buyers & Visitors

30000人次

国际商贸城日均客流量超21万人，辐射 200 + 国家贸易网络，常住外商3万人，年入境外商60万人次，美妆出口占全国 15%，精准触达全球买家。

The International Trade City sees a daily passenger flow of over 210,000 people, covering a trade network across more than 200 countries. It is home to 30,000 permanent foreign merchants and welcomes 600,000 inbound foreign traders annually. Beauty product exports account for 15% of China’s total, enabling precise access to global buyers.

义乌被中国轻工业联合会授予 “中国化妆品 (彩妆) 基地” 称号，成为全国首个专注于化妆品 (彩妆) 产业的国家级基地，产业出口占全国三分之一。

Yiwu has been awarded the title of "China Cosmetics (Makeup) Base" by the China National Light Industry Council, becoming the country’s first national‑level base specializing in the cosmetics (makeup) industry, with its industrial exports accounting for one‑third of China’s total.

全市跨境电商主体约40万家，构建了完整的电子商务产业链。2025年，义乌跨境电商交易额达到1696亿元。

There are around 400,000 cross‑border e‑commerce entities in the city, forming a complete e‑commerce industrial chain. In 2025, Yiwu’s cross‑border e‑commerce transaction volume reached 169.6 billion yuan.

浙江自由贸易试验区金义片区，具有一流国际贸易营商环境。

The Jinyi Area of China (Zhejiang) Pilot Free Trade Zone boasts a world‑class business environment for international trade.

背靠宁波舟山港，开通运行全球最长的 “义新欧” 中欧班列，快递业2025年业务量全国第五，2023年全国第一。

Backed by the Ningbo‑Zhoushan Port, Yiwu operates the world’s longest China‑Europe Railway Express (Yiwu‑Europe route). Its express delivery business ranked 5th nationwide in 2025 and 1st in 2023 in terms of business volume.

线上线下联动推广，全网曝光突破 500 万次，精准触达欧美、东南亚、中东、非洲等全球核心市场；亚马逊、SHEIN、Temu、TikTok 等头部跨境平台集体参加活动论坛，专属绿色通道、流量扶持、出海政策一对一加持。

Integrated online‑offline promotion generates over 5 million total online exposures, precisely covering core global markets including Europe, America, Southeast Asia, the Middle East and Africa. Top cross‑border platforms such as Amazon, SHEIN, Temu and TikTok participate in event forums collectively, with exclusive green channels, traffic support and one‑on‑one overseas‑market policy assistance provided.

沿线多国官方采购商组团到场，兼顾传统外贸稳定订单 + 跨境电商新兴赛道布局，双线并举拓宽销路，解锁多元出海渠道。

Official buyers from many countries along the route will attend in groups, balancing stable orders from traditional foreign trade and layout of the emerging cross-border e-commerce track. The dual-line approach expands sales channels and unlocks diverse overseas market access.

涵盖面霜、精华(修护精华,抗氧精华,淡斑精华等)、面膜、爽肤水、乳液、眼霜、法面产品、防晒产品、身体护肤及特殊护理(敏感肌护理、药妆类护理,医美术后护理等)等。

It covers creams, serums (repair serums, antioxidant serums, spot‑fading serums, etc.), facial masks, toners, lotions, eye creams, facial care products, sun care products, body care and special care items (sensitive‑skin care, cosmeceutical care, post‑aesthetic‑procedure care, etc.).

直观展示爆款新品、前沿美学趋势

Intuitively showcase best‑selling new products and cutting‑edge aesthetic trends