北京当代·艺术博览会专题讲座:新藏家如何从零构建收藏理念

北京当代·艺术博览会专题讲座：

新晋藏家入门指南：新藏家如何从零开始构建收藏理念

The First Lesson in Collecting:How New Collectors Can Build a Collection from Scratch and Vision

讲座主题：新晋藏家入门指南：新藏家如何从零开始构建收藏理念

讲座时间：2026年5月24日 13:30—14:15

讲座地点：北京·全国农业展览馆 11号馆

Lecture Topic: A Beginner’s Guide for New Collectors: How New Collectors Can Build a Collecting Philosophy from Scratch

Lecture Time: May 24, 2026, 1:30–2:15 p.m.

Lecture Location: Hall 11, National Agricultural Exhibition Center, Beijing

2026北京当代·艺术博览会，将于5月21日至24日在全国农业展览馆11号馆盛大举办。作为艺博会核心板块之一，论坛与媒体单元依托线上线下多元空间与媒介，搭建高效交流平台，助力艺术领域思想碰撞与行业进阶。

The 2026 Beijing Contemporary Art Fair will be held from May 21 to 24 at Hall 11 of the National Agricultural Exhibition Center. As one of the core components of the art fair, the Forum and Media section leverages diverse online and offline spaces and media to build an efficient communication platform, fostering intellectual exchange and industry advancement in the art sector.

艺术收藏从来不是“买喜欢的作品”那么简单，它背后是审美体系的搭建、价值判断的能力、市场规则的认知，以及长期主义的坚守。2026北京当代·艺术博览会期间，专题讲座——《新晋藏家入门指南：新藏家如何从零开始构建收藏理念》，特邀海内外五位行业权威专家，从学术、机构、藏家、画廊、专业教育五大核心视角，拆解收藏底层逻辑，破解新藏家入门痛点，带你走出收藏误区，建立系统化、专业化的收藏认知。

Art collecting is never as simple as “buying works you like.” It involves the development of an aesthetic framework, the ability to assess value, an understanding of market dynamics, and a commitment to the long term. During the 2026 Beijing Contemporary Art Fair, the special lecture— “The First Lesson in Collecting:How New Collectors Can Build a Collection from Scratch and Vision,” will feature five leading industry experts from China and abroad. Drawing on five core perspectives—academic, institutional, collector, gallery, and professional education—they will dissect the fundamental logic of collecting, address the challenges faced by new collectors, guide you past common pitfalls, and help you establish a systematic and professional understanding of collecting.

讲座核心：不止于“入门”，更是收藏理念的系统化构建

对于新晋藏家而言，入门的核心痛点从来不是“买不起”，而是“不会选、看不懂、没方向”。本次讲座围绕系统化收藏理念构建，为新藏家提供可落地、可借鉴的收藏指南，回答新藏家最关心的核心问题：如何建立个人审美体系，避免盲目跟风？如何解读艺术作品的价值构成，区分学术价值与市场价值？如何与画廊、艺术家有效沟通，规避收藏风险？如何规划个人收藏路径，实现审美与资产的双重提升？

Lecture Focus: Beyond “Getting Started”—Toward the Systematic Construction of a Collecting Philosophy

For new collectors, the core challenge of getting started has never been “not being able to afford it,” but rather “not knowing how to choose, not understanding the art, and lacking direction.” Centered on the systematic development of a collecting philosophy, this lecture provides new collectors with practical, actionable guidelines. It addresses the core questions that most concern them: How can one establish a personal aesthetic framework to avoid blindly following trends? How can one interpret the value components of artworks and distinguish between academic and market value? How can one effectively communicate with galleries and artists to mitigate collecting risks? How can one plan a personal collecting journey to achieve dual enhancement of aesthetic appreciation and asset value?

讲座嘉宾：五大视角，解锁收藏底层逻辑

本次讲座特邀海内外五位行业权威人士，覆盖学术、美术馆、藏家、画廊、专业艺术教育五大领域，他们将结合自身多年实战经验与专业积淀，从不同维度拆解收藏核心，为新藏家带来专业的深度分享。

Lecture Speakers: Five Perspectives to Unlock the Fundamental Logic of Collecting

This lecture features five industry authorities from both China and abroad, representing five key fields: academia, museums, collecting, galleries, and professional art education. Drawing on their years of practical experience and professional expertise, they will dissect the core of collecting from diverse angles, offering new collectors in-depth, professional insights.

学术视角：读懂艺术价值的核心密码

作为国际知名艺术学者，Aleksandar Battista Ilic将立足全球艺术史视角，剖析艺术作品的价值构成——跳出“只看表面、不看本质”的收藏误区，理解艺术收藏的核心价值在于作品的思想性与艺术性，而非单纯的市场热度。

Aleksandar Battista Ilic

克罗地亚萨格勒布大学美术学院院长

Academic Perspective: Decoding the Core of Artistic Value

Aleksandar Battista Ilic

Dean of the Academy of Fine Arts at the University of Zagreb, Croatia

As an internationally renowned art scholar, Aleksandar Battista Ilic will analyze the composition of an artwork’s value from a global art historical perspective—helping collectors move beyond the common pitfall of “judging by appearances rather than substance.” He will explain that the core value of art collecting lies in the work’s intellectual and artistic merit, rather than mere market hype.

机构视角：美术馆的收藏策略

从美术馆馆藏实践出发，冯骄女士将分享专业机构的收藏逻辑与策略——美术馆如何筛选藏品、如何平衡学术价值与收藏潜力，这些经验对于新晋藏家而言极具借鉴意义。

冯骄 女士

意大利中国理事基金会学院艺术馆馆长

Institutional Perspective: Museum Acquisition Strategies

Ms. Feng Jiao

Drawing from museum collection practices, Ms. Feng Jiao will share the acquisition logic and strategies of professional institutions—how museums select works and balance academic value with collection potential. These insights offer invaluable guidance for emerging collectors.

藏家视角：新晋藏家入门指南

作为藏家和资深艺术博主，颜芳女士将从发掘有潜力的青年艺术家，到逐渐建立个人收藏体系、形成独特审美判断，分享新藏家入门的核心要点。

颜芳 女士

原央视财经频道节目主持人、如颜艺术空间主理人、艺术收藏家

Collector’s Perspective: A Beginner’s Guide for New Collectors

Ms. Yan Fang

Former Host of CCTV Finance Channel, Founder of Ruyan Art Space, and Art Collector

As both a collector and a seasoned art blogger, Ms. Yan Fang will share key insights for new collectors—from discovering promising young artists to gradually building a personal collection system and developing a unique aesthetic judgment.

画廊视角：一线市场视角，教你如何选对作品

偏锋画廊作为国内当代艺术领域的知名机构，王彧涵女士将从画廊视角，解读艺术市场的运行规则——画廊如何筛选艺术家、如何定价作品、如何判断艺术家的成长潜力，以及如何精准选品。

王彧涵 女士

偏锋画廊 画廊总监

Gallery Perspective: A Frontline Market View on Selecting the Right Artworks

Ms. Wang Yuhan

PIFO Gallery Director

As a leading institution in China’s contemporary art scene, Bianfeng Gallery’s Ms. Wang Yuhan will offer a gallery perspective on the art market’s operating principles—including how galleries curate artists, price works, assess an artist’s growth potential, and make precise selections.

专业教育视角：苏富比艺术学院系统化收藏知识，赋能新藏家成长

苏富比艺术学院作为全球顶级艺术教育机构，其专业的艺术商业和收藏投资课程，将为新晋藏家带来系统化的收藏知识解读，助力藏家真正实现从“新手”到“专业藏家”的进阶。

李丹霓 女士

苏富比艺术学院代理人、艺星汇国际文化交流创始人

Professional Education Perspective: Sotheby’s Institute of Art’s Systematic Approach to Collecting Knowledge, Empowering the Growth of New Collectors

Ms. Li Danae

Representative of Sotheby’s Institute of Art; Founder of Art Star Central International Cultural Exchange

As a world-leading art education institution, Sotheby’s Institute of Art offers professional courses in art business and collecting investment. These programs will provide new collectors with a systematic understanding of collecting knowledge, helping them truly advance from “novice” to “professional collector.”

艺术收藏的入门，从来不是一蹴而就的盲目尝试，而是系统化认知与长期主义的结合。本次讲座正是为新晋藏家搭建的入门阶梯，五位行业大咖各展所长，以多元视角拆解收藏核心，从作品价值判断到市场规则解读，从选品技巧到收藏路径规划，倾囊相授。本次讲座将助力新藏家建立专业收藏认知，找准收藏方向，开启属于自己的艺术收藏之路。

Entering the world of art collecting is never a matter of blind trial and error achieved overnight, but rather a combination of systematic understanding and a long-term perspective. This lecture serves as an entry-level stepping stone for new collectors. Five industry leaders will each showcase their expertise, dissecting the core of collecting from diverse perspectives—from assessing the value of artworks to interpreting market rules, and from selection techniques to collecting strategies.