引言
华侨大学旅游学院第四届会展文化节于4月28日下午14：30在金川活动中心正式举办线下市集摆摊活动。活动筹备期，24级会展专业学生创新活动，开展首次线上预热直播，为整场活动提前造势、积攒人气。全体会展人以饱满热情与专业态度，从前期预热到现场落地全程用心筹备，打造了一场兼具实践价值与青春活力的专业盛宴，为本次文化节画上圆满句号。
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| 直播现场
本次预热直播于4月26日顺利开展，全程时长2小时，共计12个小组轮番上阵，每组10分钟专属展示环节，累计562人在线观看、1.5万次点赞，是24级会展专业首次独立策划执行的校园直播实践，打破了校园活动传统宣传模式，线上联动线下，有效扩大活动覆盖面与校园影响力，完美展现了会展专业学子超前的实践意识与专业素养。
01
HIGHLIGHT REVIEW
活动精彩回顾
各摊位会展学生风采
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本届会展文化节延续专业实践特色，同学们全程自主参与、独立运作。从前期主题构思、展品甄选、宣传推广，到现场运营、服务接待、氛围营造、配送服务，每一个环节都凝聚着团队的智慧与汗水。
This cultural festival keeps professional practice as its focus with full student independent operation. Covering theme design, booth selection, promotion, on-site arrangement, reception and supporting work, all procedures reflect the team’s efforts. The lively event featured distinctive creative booths and diverse fun interactions.
活动现场人气高涨、氛围热烈，创意摊位各具特色，互动体验丰富有趣，充分展现了会展学子出色的策划能力、执行能力与团队协作精神，成为校园里一道亮眼的风景线。
It shows exhibition majors’ fine planning, execution and teamwork, standing out as a wonderful campus highlight.
会展文化节的成功举办，进一步深化了同学们对会展行业的认知，将课堂理论转化为实战能力，生动践行了会展专业“以赛促学，实践育人”的专业培养理念，让大家在真实场景中体会会展魅力、提升专业素养。
The festival deepens students’ cognition of exhibition industry, turning classroom theories into practical skills. It carries out the major’s training concept of improving learning and cultivating talents via practice, letting students feel exhibition charm and boost professional competence.
02
GROUP ACTIVITY INSIGHT
小组活动感悟
部分优秀摊位的真实感悟
| 团魂燃烧
此次专业实践让我们将会展知识融入实操，在团队协作、营销推广与服务保障中，既锤炼了我们的专业能力，也使我们深刻领悟责任与团队凝聚力的重要意义。
——王潺
| 友谊与成长
本次活动的圆满结束离不开我的小伙伴对我的帮助，从自己一手策划制作到小伙伴的陆续帮忙形成一个team，真的即感动又开心，我的初心以小伙伴们开心为基础，吃好喝好，赚钱不是目的，小伙伴们玩的开心才是根本。
IHEART
&
HAPPINESS
——朱超豪
The event ended successfully thanks to my friends. I initially planned it alone, and with my friends' help, we formed a team, which moved and delighted me. I aim to let everyone enjoy themselves. Profit is not the goal, and their joy comes first.
SWEAT AND HAPPINESS
| 汗水与幸福
第一次“办展”（摆摊），一个人身兼主办方➕参展商➕外卖小妹数职， 日行20000+步，虽疲惫但充实且收获颇多的一次经历 ，积累了沟通、直播、销售、财务、应急、策划等等超多经验，超累但是最后圆满结束的时候特别有成就感！
——廖怡凌
03
SUMMARY AND EXPECTATION
总结与期待
难忘记忆与深切感谢
落幕
时光定格精彩，热爱永不落幕。第四届会展文化节虽已结束，但那些创意闪光、并肩奋斗的瞬间，将成为大家珍贵的成长记忆。本届活动不仅为同学们提供了展示自我、锻炼能力的平台，更彰显了旅游学院会展经济与管理专业的育人成果与青春风采。
Time freezes splendor and passion lasts forever. Though the fourth Exhibition Culture Festival ends, the wonderful moments of creation and teamwork remain precious memories. The activity offers students a stage to show themselves and improve abilities, showing the youthful glamour and professional achievements of Tourism College.
以实践筑梦，以专业远航。期待未来，会展学子带着本次收获与成长，以更饱满的热情、更扎实的能力迎接新挑战；也让我们共同期待下一届会展文化节再聚首，续写精彩，共创更高质量、更具特色的会展盛宴！
Build dreams in practice and sail with professionalism. Exhibition students will keep gains from this activity, embrace future challenges with passion and capability. Let us await the next culture festival to inherit glory and create better achievements.
-END-
文字来源：廖怡凌、陈欣妍、王潺、朱超豪
编辑：陈欣妍
责任编辑：秦子惠
指导老师：宋慧敏
初审：庄国煜
复审：林荣策
终审：康振辉
