
? 一、拦人→进位(5–10秒必须完成?)
EN:
Hi! Looking for LED modules?
?(停一下看反应)
EN:
We make modules for signage.
Quick look? 30 seconds.
?(指座位/样品)
EN:
This way, please.
? 二、坐下就给“一个理由”(不要讲太多?)
? 只打一刀(差异)
EN:
One key difference —
if one module fails, others still work.
?(马上给结果)
EN:
Less maintenance, longer life.
? 三、再补2个卖点(够用就停?)
EN:
IP68 waterproof.
EN:
High efficiency — about 170–180 LM/W.
?(点亮给他看)
EN:
You can see — very uniform.
? 四、立刻反问(把客户拉进来?)
EN:
What do you use now?
EN:
Indoor or outdoor?
?(根据回答贴一句)
EN:
Then this fits your application.
? 五、价格来了(稳住,不解释?)
?:Price?
EN:
Depends on quantity.
?(立刻转)
EN:
But the real saving is after installation.
? 六、关键一击:小单成交(必须说?)
? 不说buy,说test
EN:
Let’s start with a small order to test.
? 或更直接?
EN:
You can try 200–500 pcs for your next job.
? 七、客户犹豫(现场最常见?)
?:I need to think.
EN:
Sure —
we can keep it very small to start.
?(再推一步)
EN:
Which project can we try this on?
? 八、当场锁动作(一定要带走?)
? 三选一(至少拿一个)
① 样品
EN:
Take some samples to test.
② 报价
EN:
I’ll make a quick quote for you now.
③ 联系方式
EN:
Can I have your WhatsApp?
I send details today.
? 九、进阶一刀(高成功率?)
? 当客户感觉OK时补一句
EN:
Many clients test first,
then use it as a stable option.
?(暗示长期合作)
? 十、代理伏笔(轻轻埋?)
? 只在感觉不错时说
EN:
In some areas,
we work with one local partner.
?(停,不多说,让他想)
? 十一、完整现场成交对话(你直接背?)
?:Hi
?? 你:
Hi! Looking for LED modules?
?:Yes
?? 你:
Quick look? 30 seconds.
This way please.
?? 你:
One key difference —
if one module fails, others still work.
Less maintenance.
?? 你:
IP68 waterproof.
High efficiency.
?? 你:
What do you use now?
?:Outdoor signs
?? 你:
Perfect — this is good for outdoor.
?:Price?
?? 你:
Depends on quantity.
But it saves cost after installation.
?? 你(关键?):
Let’s start with a small order to test.
Maybe 200–500 pcs.
?:Let me think
?? 你:
Sure — we can keep it small.
Which project can we try?
?? 你(锁?):
Can I have your WhatsApp?
I send details today.
? ? 完整闭环
? 展会成交本质(你一定要懂?)
? 你不是来讲产品
? 你是来做三件事:
1️⃣ 让他停
? “Quick look”
2️⃣ 给理由
? “If one fails, others still work”
3️⃣ 推动作
? “Small order”
? 最后一条建议(非常关键)
? 现场不要追求大单
? 只做一件事:
让客户愿意“试一下”
