
开头部分为Alexis的投稿原创
今天是广交会的第2天,我站在展位门口,看着我的业务员,血压直接飙到180。
客户走过来,他低头玩手机...
客户开口问价,他支支吾吾答不上来...
客户想要资料,他翻遍了包也找不到...
我心里只有一个念头:这人是来干嘛的?度假吗?
广交会上最让老板崩溃的3种业务员
1️⃣ 佛系躺平型
客户走到展位前,他不主动招呼就算了,连眼神接触都没有。
你在旁边急得直跺脚,他倒好,一副"愿者上钩"的态度。
展会4天,接待的客户还没我上厕所遇到的多。
2️⃣ 一问三不知型
客户问:"你们最小起订量是多少?"
他:"呃...我不太确定,让我查一下..."
客户问:"交期大概多久?"
他:"这个...可能要问老板..."
客户问:"你们有认证吗?"
他:"认证?有有有,我去找找..."
一通操作下来,客户早走了。
3️⃣ 自作主张型
好不容易来个意向客户,他倒是积极,自己做主给客户报了折扣。
等你发现的时候,客户已经拿着"老板价"去跟同行比价了。
气得你想当场把他退回去。
说到底,业务员表现差是因为"弹药"没备齐
话术都懒得看?行,那我直接把展会必备英语话术整理出来,展会现场直接翻!
6大场景,直接拿去用?
Company & Factory Info(公司与工厂信息)
- How many years has your company been in this industry?
We've been manufacturing for 15 years, mainly focused on export markets. - Do you have your own R&D team?
Yes, we have a 12-person R&D team dedicated to product design and testing. - Do you exhibit at other international trade shows?
Yes, we also attend CES in Las Vegas and IFA in Berlin every year. - Are you a trading company or manufacturer?
We are a manufacturer with two factories in Guangdong.
Price & MOQ(价格与起订量)
- What's your best price?
For bulk orders, our best price is $25 per unit FOB Shenzhen. - Is this FOB price or EXW?
That's FOB Shenzhen, but we can also quote EXW if needed. - Does the price change with larger quantities?
Yes, prices drop around 8–10% when the order is above 5,000 units. - Do you have a price list?
Yes, here's our latest catalog with detailed price ranges. - What is your Minimum Order Quantity (MOQ)?
Our standard MOQ is 1,000 units, but smaller trial orders are possible. - Can I start with a trial order of smaller quantity?
Yes, we can accept 200 units for your first order to test the market.
Payment(付款方式)
- What payment terms do you accept? (T/T, L/C, etc.)
We usually work with T/T 30% deposit, 70% before shipment, or L/C for large orders. - Do you accept PayPal or credit card for small orders?
Yes, PayPal is fine for samples and trial orders. - What's the deposit requirement?
Typically 30% deposit, balance before shipment. - Do you accept payment in USD/EUR/local currency?
Yes, we accept USD and EUR. For other currencies, we can check case by case. - Can we pay a deposit first and the balance before shipment?
Yes, that's our standard payment method. - Do you offer credit terms (e.g., NET30 or OA30)?
For long-term partners, we can discuss NET30 terms.
Shipment & Delivery(装运与交货)
- How long is the lead time for production?
Usually 30–45 days after deposit, depending on order size. - How do you pack the products?
Each product is packed in a protective box, then in export cartons with pallets. - Can you arrange shipping for us?
Yes, we work with forwarders and can arrange CIF or DDP shipping. - Which port do you usually ship from?
Mainly Shenzhen and Ningbo, depending on the product line. - Can you handle CIF or DDP shipping terms, or only FOB?
We can handle all terms, including CIF and DDP if preferred. - How long is shipping time to my country?
To Europe, usually 30–35 days by sea; to the US, around 25–30 days.
Production & Capacity(生产与产能)
- How many units can you produce per month?
We can produce about 50,000 units per month. - Do you own the factory or outsource production?
We own our factories; production is not outsourced. - How many workers are in your factory?
Around 500 workers across two plants. - Do you have automated production lines?
Yes, we use semi-automated lines for higher efficiency and consistency. - What's your busiest season?
September to December is peak season before Christmas. - How do you handle large orders from multiple clients at the same time?
We plan production schedules early and add shifts if needed.
Business & Market(业务与市场)
- Who are your main clients right now?
We work with distributors in Germany, the US, and the Middle East. - Which countries do you mainly export to?
Europe, North America, and Southeast Asia. - Can you provide references from existing clients?
Yes, we can share references after confirmation of cooperation. - What is your most popular product in my market?
In Europe, our best seller is the compact version of this model. - Do you have experience working with brands like ours?
Yes, we supply several startups and mid-sized brands in your sector.
外贸知识原创文章来源:订阅号【外贸知识课堂】

