139届广交会
4月15日，第139届中国进出口商品交易会（以下简称：广交会）在广州琶洲会展中心盛大开幕。作为中国制造走向世界的标杆企业，格力电器以“好电器 格力造”为主题，携覆盖生活电器、空调、工业制品的全品类产品在4.2A馆A67-121展位重磅亮相。格力本次展位面积达495㎡，为格力历届参展面积之最。现场客商云集、热度拉满，格力用硬核产品与创新实力，赢得海内外客商的广泛关注。
科技赋能全场景 明星产品闪耀亮相
本届展会上，格力携多款明星产品重磅亮相，以硬核科技诠释“好电器 格力造”。家用空调领域，格力SilenzX系列静音空调凭借137项发明专利斩获日内瓦国际发明展金奖，外机低至29分贝，内机低至15分贝，带来极致静谧体验；超宽温区空调搭载三大自研压缩机，突破极端环境限制，G-Boost压缩机可在68℃高温下稳定制冷，G-Storm压缩机实现1~200Hz超宽频高效运行，G-Hyper压缩机可实现-25℃制热不衰减、46℃制冷不衰减，无惧寒暑。
商用空调领域，格力GMV9系列四大机型重磅登场。旗舰GMV9可实现-35℃~60℃超宽温运行，轻松胜任全球大型地标建筑；GMV9 FLEX侧出风设计较传统上出风机型节省约44.6%安装空间，完美适配改造与狭小场景；GMV9 MINI采用新一代环保冷媒R32，精准切入高端住宅市场；GMV9 HOME创新整合夏季免费制取生活热水与地板冷媒直热功能，其综合能效达7.0，致力于为家庭用户提供集空调、地暖、热水于一体的综合舒适解决方案。
生活电器方面，格力・如新热泵洗烘一体机集洗衣、烘干、护理三机一体，搭载37℃体感柔烘与全域超微蒸汽洗技术，温柔呵护羊毛、真丝等各类娇贵面料，在家即可享受专业级洗护体验；格力明珠冰箱以钻石光影奢雅设计打造家居美学，搭载创新养鲜黑科技，重新定义高端食材保鲜新标准。
全球化布局深耕 自主品牌领航出海
作为中国家电行业最早一批走向全球的企业，格力始终坚定走自主创新的高质量出海之路，率先跳出行业价格内卷，完成从贴牌代工向自主品牌主导的战略转型。如今，格力的产品已畅销全球190多个国家和地区，自主品牌占出口总额70%，在“一带一路”沿线国家自主品牌占比更是突破85%。
在北美，格力、TOSOT、KINGHOME三大品牌协同发力，成功开拓传统暖通渠道、大型安装商渠道、大型卖场渠道及设计院等专业渠道，纽约专卖店持续落地；土耳其、保加利亚等地区格力专卖店已超200家；拉美市场即将迎来玻利维亚1200㎡的格力旗舰店；巴西格力工厂深耕24年，坚持100%自主品牌运营，每年在巴西当地生产销售100万套格力空调。
未来，格力将继续深耕核心技术研发，依托全产业链优势与全球化布局，不断提升品牌国际影响力，持续践行“让世界爱上中国造”的初心使命，用中国智造的硬核实力，为全球用户创造更美好的品质生活。
139th Canton Fair
On April 15, the 139th China Import and Export Fair (often referred to as “Canton Fair”) officially kicked off at the Pazhou Exhibition Center in Guangzhou. As a benchmark enterprise representing Chinese manufacturing on the global stage, GREE made a grand debut with the theme of “GREE, Making Better Electric Appliances”, showcasing its full range of products covering home appliances, air conditioners, and industrial products at Booth A67-121, Hall 4.2A.
This year, GREE’s exhibition area reached 495㎡, the largest in the company’s history. The event attracted a large number of visitors and GREE won extensive attention from domestic and international customers thanks to its high-quality products and innovative strength.
Star Products Shine Brightly
At this exhibition, GREE unveiled multiple star products, embodying the concept of “GREE, Making Better Electric Appliances” with its cutting-edge technologies. In the residential air conditioning sector, GREE SilenzX series air conditioners has won the Gold Award at the Geneva International Invention Exhibition by virtue of its 137 patented inventions. The outdoor unit sound pressure level is as low as 29dB(A), while the indoor unit sound pressure level is down to 15dB(A), delivering an exceptionally quiet experience.
These air conditioners feature ultra-wide working temperature range adopt three self-developed compressors, breaking through extreme environmental limitations. The G-Boost compressor ensures stable cooling even at 68°C; the G-Storm compressor achieves efficient operation across an ultra-wide frequency range of 1–200 Hz; the G-Hyper compressor maintains 100% heating capacity at -25°C and 100% cooling capacity at 46°C.
In the commercial air conditioning sector, four major models of GREE GMV9 series were grandly unveiled. The flagship GMV9 achieves ultra-wide working temperature from -35°C to 60°C, effortlessly meeting the demands of large-scale landmark buildings worldwide. The GMV9 FLEX features a side discharge design, saving approximately 44.6% installation space compared to traditional top discharge units, perfectly suited for retrofitting and compact spaces.
The GMV9 MINI adopts eco-friendly refrigerant R32, precisely targeting the high-end residential market. The GMV9 HOME innovatively integrates free domestic hot water production in summer and direct refrigerant floor heating, achieving a comprehensive energy efficiency ratio of 7.0, dedicated to providing families with an integrated comfort solution combining air conditioning, floor heating, and hot water.
In the home appliance sector, GREE Ruxin heat pump washer dryer integrates washing, drying, and clothes caring in one unit. Equipped with 37°C gentle drying and full-range micro steam washing technologies, it gently cares for delicate fabrics such as wool and silk, delivering a professional-level laundry experience at home.
GREE Mingzhu refrigerator features a diamond-light luxury design that elevates home aesthetics, combined with innovative freshness preservation technology, redefining the new standard for premium food preservation.
Self-owned Brands Driving Expansion
As one of the earliest Chinese home appliance enterprises to go global, GREE has consistently pursued a high-quality internationalization path based on independent innovation, pioneering a strategic shift from OEM/ODM manufacturing to the development of self-owned brands. Today, GREE products are sold to more than 190 countries and regions worldwide, with self-branded products accounting for 70% of export revenue, and even exceeding 85% in Belt and Road Initiative (BRI) countries.
In North America, the three brands GREE, TOSOT and KINGHOME are working collaboratively to successfully expand into traditional HVAC channels, large-scale installation channels, major retail channels, and professional channels such as design institutes. GREE exclusive stores are continuously opening in New York.
Over 200 GREE exclusive stores have been established in regions including Turkey and Bulgaria. In Latin America, a 1,200㎡ GREE flagship store is set to open in Bolivia soon.
GREE factory in Brazil has been deeply rooted for 24 years, adhering to 100% self-owned brand operation, producing and selling one million GREE air conditioners annually in Brazil.
In the future, GREE will continue to focus on core technology research and development, leveraging its full industry chain advantages and global footprint to continuously enhance its international brand influence. GREE remains committed to its original aspiration of “Made in China, Loved by the World”, delivering the robust strength of Chinese intelligent manufacturing to create a better quality of life for users worldwide.
