? 一、成交的底层逻辑（先统一认知）
? 成交不是“报价”? 是一个链路：
破冰 → 需求 → 方案 → 信任 → 小单 → 放大
? ? 英语只是工具，关键是你说什么
? 二、展会现场成交话术（最重要?）
? 1️⃣ 3秒拦截（第一句话决定生死）
EN（母语感）：Hey, are you working on any LED signage projects right now?
? 或更直接：
EN：Hi, quick question — do you use LED modules for your projects?
? ? 不要说：Hello sir ?
? 2️⃣ 快速筛选客户（非常关键?）
EN：Are you a distributor or working on projects directly?
EN：Which market are you mainly focusing on?
? ? 3句话判断客户价值
? 3️⃣ 建立专业感（核心?）
EN：Yeah, we focus on LED modules, especially for signage and channel letters.
We’re doing ultrasonic modules with IP68 waterproof.
? ? 关键词：specific（具体）
? 4️⃣ 引导需求（成交关键?）
EN：What kind of modules are you using now?
? 进阶?
EN：Are you more focused on price, or performance and stability?
? ? 引导客户说需求
? 5️⃣ 产品切入（不要讲参数，讲价值?）
EN：So for your type of projects, I’d recommend this model.
It helps reduce the number of modules, so you save cost on installation.
? ? 不说参数，说“省钱 / 稳定”
? 6️⃣ 打样推进（成交起点?）
EN：I can prepare some samples with your logo.
You can test them when you’re back.
? ? 目标：拿联系方式
? 三、WhatsApp成交脚本（7天推进?）
? Day 1（展会后）
EN：Hi, this is [Name] from the LED booth we met today.
Nice talking with you — I’ve sent the product details here.
Let me know what you think.
? Day 2（轻跟进）
EN：Just checking if you had a chance to look at the products.
? Day 3（价值补充?）
EN：By the way, one of our clients recently reduced about 20% cost using this module.
? Day 4（制造机会）
EN：We’re running a special offer this month for new clients.
? Day 5（推动打样?）
EN：Would you like me to arrange samples for testing?
? Day 6（轻压力）
EN：We have limited production slots this month.
? Day 7（成交收口?）
EN：If everything looks good, we can start with a small trial order.
? 四、电话成交话术（高阶?）
? 开场（不要废话）
EN：Hi, this is [Name] from [Company], we met at the exhibition.
Just wanted to quickly follow up on your LED module needs.
? 快速进入重点
EN：What’s your current sourcing situation?
? 建立信任
EN：We’ve worked with clients in similar markets,and helped them improve both cost and stability.
? 推动成交
EN：I’d suggest starting with a small order to test the quality.
? 五、成交“关键句”（必须背?）
? 引导需求：
EN：What matters more to you, price or reliability?
? 建立信任：
EN：We focus more on long-term cooperation.
? 推动订单：
EN：We can start small and grow step by step.
? 处理价格：
EN：I understand price is important, but consistency is what saves cost long-term.
? 六、成交核心技巧（最值钱?）
? 1️⃣ 不卖产品 → 卖结果
? ❌ 参数? ✅ 降成本 / 更稳定
? 2️⃣ 不急成交 → 先信任
? 客户先信你，再下单
? 3️⃣ 小单切入（关键?）
? 永远说：
EN：Let’s start with a trial order
? 七、终极成交公式（必须记?）
? 每个客户都走这条路：
EN：Ask → Understand → Suggest → Prove → Close
? 最后一层（真正赚钱的能力）
? 当你做到：
会问问题 会讲案例 会推进小单
? 你就不是“业务员”，而是：
客户顾问 + 成交高手
