外贸人抓紧收藏:参加外贸展会必备口语
01
第一板块：展前邀约与展位接待
目标：吸引客户驻足，建立第一印象
1. Welcome to our booth 欢迎来到我们的展位2. Can I have your attention for a moment? 可以请您稍作停留吗？3.I'd like to invite you to visit our booth [Booth Number] at [Exhibition Name. 我想邀请您参加[展会名称]，并莅临我们的展位[展位号]。4.We have reserved a special demonstration slot for you to experience our new arrival. 我们为您预留了专属演示时段，体验我们的最新产品。5.Hello, I am the sales representative of [Company Name]. If you need any assistance, please feel free to let me know. 你好，我是[公司名]的销售代表，如有任何需要，请随时找我。6. Hello, I'm the sales manager of [Company Name]. I'd like to introduce our products and services to you. 您好，我是[公司名]的销售经理，很高兴为您介绍我们的产品和服务。7. Welcome back to our booth! We hope you have a pleasant exhibition experience! 欢迎再次光临！祝您展会愉快！8. Are you here to visit our booth specifically, or just walking around?9. I noticed you are looking at [Product Name], which is actually our best-seller in the European market. 我注意到您在看[产品名]，这是我们在欧洲市场的畅销款。10. May I ask what your main purpose is for attending this exhibition请问您参加这次展会的主要目的是什么？11. Would you like me to give you a brief introduction of our company and our main products? 您愿意让我简要介绍一下我们公司和主打产品吗？12.We are the official authorized manufacturer and professional distributor of [Product Name].我们是[产品名]的官方授权制造商和专业分销商。13.Our company boasts many years of experience and strong R&D capabilities. 我们公司拥有多年经验和强大的研发能力。14. The quality of our products is stable and reliable. 我们的产品质量稳定可靠。15. Here is a small gift for you to remember our brand. 这是一份小礼物，希望您记住我们的品牌。
02
第二板块：需求挖掘与顾问式销售
目标：通过提问判断客户质量，精准匹配需求
16. What is your target price range? This helps me recommend the right configuration. 您的目标价格区间是多少？这有助于我推荐合适的配置。17. Do you prefer OEM/ODM, or are you open to our neutral brand?您倾向于贴牌 OEM/ODM,还是可以接受我们的中性品牌？18. What is your estimated annual volume? This will determine our discount tier. 您预估的年采购量是多少？这将决定我们的折扣等级。19. What is the biggest challenge you are facing with your current supplier? 您目前的供应商给您带来的最大挑战是什么？20.Are you more concerned about quality certification or cost-effectiveness at this stage? 现阶段您更关注质量认证还是性价比？21. Which market are you targeting? We have different certifications for different regions. 您的目标市场是哪里？我们针对不同地区有不同的认证。22. What specific features are you looking for in this product? 您在寻找这款产品的哪些特定功能？23. Do you have a specific deadline for delivery? 您对交货期有特定要求吗？24. Are you the final decision-maker, or do you need to consult with your team? 您是最终决策者，还是需要和团队商量？25. What packaging requirements do you have? 您对包装有什么要求？26. We offer a wide range of sizes and models for you to choose from.27. We can tailor our products to your specific requirements. 我们可以根据您的特殊需求定制产品。28. This is our latest product line, which has received a good response in the market. 这是我们最新的产品系列，在市场上反响很好。29. To meet the needs of different customers, we also provide personalized solutions. 为了满足不同客户，我们还提供个性化解决方案。30. We always adhere to the customer as the center. 我们始终坚持以客户为中心。31. Our company has a professional R&D team that constantly introduces new technologies. 我们拥有专业的研发团队，不断推出新技术。32. We are willing to listen to your comments to better meet your needs. 我们愿意听取您的意见，以便更好地满足您的需求。33. Based on what you said, I think Model B is more suitable for you.34. Can you tell me more about your application scenario? 能多讲讲您的使用场景吗？35. We have provided services to many well-known customers globally. 我们已经为许多全球知名客户提供过服务。03
第三板块：产品演示与FABE法则
目标：用视觉和数据打动客户，强调利益点
36. I'd like to introduce you to our latest product. 我想向您介绍我们的最新产品。37. Could I show you a quick demo? 我可以为您做一个快速演示吗？38. Let me show you a live demo. This feature allows you to operate it with one hand. 让我现场演示一下，这个功能可以让您单手操作。39. Look at this material; it’s IP67 waterproof, perfect for outdoor use.40. The advantage of this design is that it saves you 30% on shipping costs. 这个设计的优点是体积紧凑，能帮您节省30%的运费。41. We use [Brand Name] chips inside, ensuring a lifespan of over 50,000 hours. 我们内部采用了[品牌名]芯片，确保寿命超过5万小时。42. This product is the result of our latest R&D efforts. 这款产品是我们最新的研发成果。43. These samples are provided free of charge for you to experience.44. I can provide you with detailed price lists and catalogues.45. We are willing to provide reasonable quotations according to your actual needs. 我们愿意根据您的实际需求提供合理的报价。46. If we cooperate, we will provide a full range of technical support.47. You can buy with confidence because we promise no quality issues. 您可以放心购买，因为我们承诺质量无问题。48. Our products are highly cost-effective and suitable for all budgets.49. Our products have been successfully applied in many industries.50. Here is the inspection report for the last batch. 这是上一批货的检验报告。51. Scan this QR code to see the 3D model and customer reviews.52. I can show you a video of our factory production line right now.53. This product has won the [Name of Award] for innovative design.54. Compared to last year, our new model has reduced energy consumption by 20%. 相比去年的型号，我们的新款能耗降低了20%。55. We just launched a solution that specifically solves the [Pain Point] issue. 我们刚发布了一个专门解决[痛点]问题的方案。
04
第四板块：价格谈判与成本分析
目标：守住价格底线，让客户觉得物有所值
56. We're offering a special discount for...57. This is our price list for your reference only.58. Please inform us of specs and quantity. We will quote ASAP.59. The specific price is [price], but it depends on quantity and transport mode. 具体价格是[价格]，但取决于数量和运输方式。60. I understand price is important, but for this quality, our price is competitive. 我理解价格很重要，但对应这个质量，我们的价格很有竞争力。61. If we use lower-grade material, we can meet that price, but it affects durability. 如果用次一级材料可以做到那个价，但会影响耐用性。62. Let’s talk about the total cost of ownership, including energy savings. 我们来算一下总拥有成本，包括节能省下的钱。63. This is our "exhibition special price", 5% lower than standard.64. I can apply for a special discount if you confirm the order today.65. We always adhere to fair competition and reasonable prices.66. The price is based on high-quality raw materials.67. We offer flexible payment options to accommodate your financial planning. 我们提供灵活的付款方式以配合您的财务计划。68. Placing an order at today's show will give you a special discount.69. If you need a specific quote, please provide more information.70. We prioritize customer satisfaction over low-price competition.05
第五板块：常见异议与刁钻问题处理
目标：化解疑虑，建立信任
71. What's included in the package?72. What are your main products?73. The specific features of this product include [list functions].74. The service life is generally [X] years, affected by usage environment. 使用寿命一般是[X]年，受使用环境影响。75. We offer excellent after-sales service, including free repair during warranty. 我们提供优质售后，包括保修期内免费维修。76.Our competitive advantages: latest tech, competitive price, exceptional service. 我们的优势：最新技术、价格有竞争力、出色的售后服务。77. Not at all complex. It's designed with a user-friendly concept.78. Our products have passed various safety certifications.79. Our products are designed with energy-saving features.80. Our products are available in a variety of colors.81. Our products feature exclusive design and technology.82. I know Company X is a big player, but we are more flexible.83. Regarding patents, we have our own R&D team and authorization.84. Some suppliers quote lower, but they have hidden costs in after-sales.85. If you find a lower price for the same specs, I’m willing to match it.86. We have a strict QC process. Here is the report.87. We can provide references from existing customers.88. Our sales team is highly trained and knowledgeable.89. We are committed to continuous improvement.90.If you are afraid of poor marketing, we have a trial order.06
第六板块：成交促单与紧迫感营造
目标：推动客户当下决策
91. Just fill out this form with your details.92. Would you like to place an order?93. This promotion is only valid for orders placed during the exhibition.此促销仅限展会期间下单。94. We only have 50 units of this special offer left.95. If you sign the PI today, I can include spare parts for free.96.Let’s lock in the price now before raw material fluctuations.97. We are eager to establish long-term cooperative relationships.98. Our goal is to provide the highest quality products and best service. 我们的目标是提供最高品质的产品和服务。99. Please feel free to contact me if you need anything.100. It was a pleasure assisting you. 很高兴为您提供帮助。07
第七板块：交换联系方式与展后跟进
目标：确保后续联系不断，信息录入准确
101. Is it convenient to leave your business card or WhatsApp?102. is my card. Feel free to contact me.103. May I have one of your business cards?104. How would you prefer we keep in touch? Mobile or landline?105. I’ll send you the catalog within 2 hours. Please check your email.106. How about I add you on WeChat? It’s easier to share videos.107. I'll schedule a call next Tuesday to follow up.108. If you have any questions later, feel free to reach out.109. We look forward to further exchange and cooperation.110. Thank you for your attention and understanding.111. For large-volume orders, you can enjoy greater discounts.112. For regular customers, we provide additional preferential policies. 对于老客户，我们提供更多优惠政策。113. You may try our samples first and decide later.114. Our factory is not far away. Maybe you can visit it.115. What do you think of the exhibition so far?116. Do you feel you have found what you need?117. What aspects are you looking for in this exhibition?118. We can provide a full range of services: consultation, training, after-sales. 我们提供全方位服务：咨询、培训、售后。119. Our products are designed for a wide range of applications.120. Our products are backed by a comprehensive warranty.
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