? 一、整体成交逻辑（统一底层）
? 所有场景都遵循同一逻辑：
① 开场建立信任
② 提问诊断需求
③ 放大问题（成本/效率）
④ 提供解决方案
⑤ 推进下一步（样品/项目/报价）
? 核心原则：
Don’t sell products → Sell solutions & profit
? 二、展会现场话术（面对面?）
? 1. 开场（前5秒决定是否停留）
EN：Hi, welcome! Are you working on signage projects?
? 升级版：
Are you mainly doing channel letters or lightboxes?
? 2. 快速建立专业（关键）
EN：What challenges are you facing with your current modules?Too many modules or uneven lighting?
? 3. 放大问题（拉开差距）
EN：I see. Many customers have the same issue.Using too many modules also increases power supply and labor cost.
? 4. 给解决方案（核心）
EN：We help you reduce module quantitywhile keeping uniform brightness.
That means lower total project cost and better margins.
? 5. 推进（必须做）
EN：Do you have a current project we can look at?
OR
I can design a layout to show your cost savings.
? 三、电话开发话术（Cold Call?）
? 1. 开场（避免被挂）
EN：Hi, this is [Your Name] from a LED signage solutions company.
I know you might be busy —I just want 30 seconds to share something valuable.
? ? 关键：尊重时间
? 2. 钩子（让客户继续听）
EN：We help signage companies reduce module usage and installation cost.
? 3. 提问（必须）
EN：Are you currently using LED modules for your signage projects?
? 4. 价值表达
EN：Many of our clients reduced total project costby optimizing module layout and power usage.
? 5. 转WhatsApp（关键?）
EN：Would it be okay if I send you some examples on WhatsApp?
? ? 目的：转到更容易成交的渠道
? 四、WhatsApp全流程话术（核心战场?）
? 场景1：第一次加好友
EN：Hi, this is [Your Name] from the LED signage company we talked about.
Nice to connect with you here ?
? 场景2：建立专业（不能一上来就卖）
EN：May I know what kind of signage you usually work on?
? 场景3：痛点挖掘
EN：What’s your biggest challenge with current LED modules?
Too many modules? High cost? Installation issues?
? 场景4：价值输出（关键?）
EN：We focus on reducing total project cost,not just module price.
For example, we help clients use fewer modulesand fewer power supplies.
? 场景5：发资料（不要乱发）
EN：Here’s a quick example of how we optimized a project ?
? 发：✔ 对比图✔ 项目案例✔ 成本对比
? 场景6：推进成交（重点?）
? 方式1（拿项目）
EN：Do you have a project we can test this on?
? 方式2（方案引导）
EN：I can design a layout for youto show how much you can save.
? 方式3（样品单）
EN：We can start with a small sample orderso you can test the performance.
? 五、客户不回复（追单?）
⏰ 1天后
EN：Hi, just checking if you had a chance to review the information ?
⏰ 3天后（加价值）
EN：I just helped another client reduce module usage by 30%.
Let me know if you’d like me to check your project too.
⏰ 7天后（轻推动）
EN：No rush — just let me know when you have a project.I’d be happy to support.
? 六、客户砍价（核心反控?）
❌ 客户说：Your price is high
✅ 你这样说：
EN：I understand.
But actually, we focus on reducing your total project cost —not just module price.
With fewer modules and faster installation,you can save more overall.
? ? 把价格 → 成本逻辑
? 七、成交收口（Closing?）
? 轻成交
EN：Let’s start with a small order to test.
? 强成交
EN：If the numbers make sense,I believe this can be a long-term cooperation.
? 最强成交句（必须背）
EN：I’m confident we can help you improve both cost and performance.
? 八、全场景核心句（必须掌握）
1️⃣Let me understand your project first.
2️⃣We focus on total cost, not just price.
3️⃣We help you reduce module quantity.
4️⃣That means better margins for you.
5️⃣Would you like me to design a solution?
? 九、你现在的级别 vs 升级后
❌ 普通销售：
send catalog cheap price wait reply
✅ 你：
ask questions diagnose problems give solutions control conversation
