一、门口引流：简洁热情，快速吸引驻足
How are you doing? Welcome to our booth. Come in and take a look, please!您好！欢迎来到我们的展位，快进来看看吧！
Hello! Welcome to our booth—feel free to step in and check our products.您好！欢迎光临我们的展位，随时可以进来了解下我们的产品。
Great honor to meet you! Welcome to our booth, let’s have a look together.很荣幸见到您！欢迎来到我们的展位，咱们一起看看吧。
二、初步接待：先破冰，再引导需求
Hello! Welcome to our booth. Have a seat, please! Would you like some coffee or tea?您好！欢迎来到展位，请坐！您想喝点咖啡还是茶呢？
Hello! Welcome in. May I show you around our booth first?您好！欢迎进来。我先带您逛逛我们的展位，介绍下情况可以吗？
Would you like me to give you a quick overview of what we offer?要不要我简单给您介绍下我们主要做的产品和服务呢？
May I introduce our company and main products to you briefly?我可以简单给您介绍下我们公司和主打产品吗？
三、建立连接：介绍自己 & 了解客户
Let me introduce myself. I’m [你的名字] from [公司名称].请允许我自我介绍一下：我是来自 [公司名称] 的 [你的名字]。
Here is my business card—may I have yours?这是我的名片，方便交换一下您的名片吗？
What are you looking for at this show?您这次来展会主要想找哪类产品呢？
Did you find exactly what you need here so far?到目前为止，您找到自己真正需要的产品了吗？
How do you think of the show this year?您觉得今年这个展会怎么样呀？
What line of business are you in?您是做哪一行的呢？
四、产品介绍：突出亮点，场景化表达
This is one of our most popular products—you can take a close look.这是我们的爆款产品之一，您可以仔细看看细节。
This model comes in various colors and sizes; we can also adjust for your needs.这款产品有多种颜色和尺寸可选，我们也可以根据您的需求调整。
We have a dedicated R&D team for new product development, so we update styles regularly.我们有专门的新产品研发团队，所以产品款式会定期更新。
Let me show you some great features of this product.我给您展示下这款产品的几个核心优势。
Our products are very popular in the European market—many clients reorder regularly.我们的产品在欧洲市场很受欢迎，很多客户都会定期返单。
How about having a look at the sample first? You can feel the material.要不先看看样品？您可以亲自感受下材质。
Here is our catalog with more products and detailed specs—you can take it back.这是我们的产品目录，里面有更多产品和详细参数，您可以带回去参考。
五、报价沟通：明确条件，留足空间
Thank you for your inquiry! Would you tell us the quantity you require? Then we can give you the best offer.感谢您的咨询！方便告知您需要的采购数量吗？这样我们才能给您最优惠的报价。
What's the average quantity of your orders? I can quote more accurately based on that.您平时的订单量大概是多少呢？我可以根据这个给您更精准的报价。
This is our price list—all prices are subject to our final confirmation, and given on FOB terms.这是我们的价目表 —— 所有价格以我方最终确认为准，报价条款是 FOB。
We offer you our best prices, which compare most favorably with other manufacturers. This quotation is valid for one month.我们给您的是最优价，和其他厂商比很有竞争力。这个报价有效期是一个月。
We always prioritize quality, so our products have a stable repurchase rate.我们一直把质量放在第一位，所以产品的复购率很稳定。
Would you like to place a trial order first to test the market?您要不要先下一个试订单，测试下市场反应呢？
If you have any questions about the price or terms, please don't hesitate to let me know.要是您对价格或交易条款有任何疑问，随时跟我说就好。
六、结尾跟进：留联系、邀行动、表诚意
Thank you very much for your time! I will send you additional information shortly.非常感谢您抽出时间！我稍后会给您发补充资料。
Do you mind if I add you on WeChat/LinkedIn/WhatsApp? I can send you the photos we took today, and update new products later.方便我加您的微信 / 领英 / WhatsApp 吗？今天拍的照片可以发给您，之后有新产品也会同步。
Would you mind taking a photo with me to remember this meeting?方便和您拍张合照留作纪念吗？
How long will you be staying in China? Would you like to visit our factory? We can arrange the tour if you're free.您会在中国待多久呢？要不要去我们工厂参观一下？如果您有空，我们可以安排行程。
Let me know when you're available—we'll prepare the factory visit schedule for you.您什么时候方便的话告诉我，我们来为您准备工厂参观的行程。
Really glad we could connect! I will follow up with you via [微信 / 邮件] in 1-2 days.非常开心能和您建立联系！1-2 天后我会通过 [微信 / 邮件] 跟您跟进后续。
This is a small gift for you—hope you like it!这是给您准备的小礼物，希望您能喜欢！
七、展会后跟进：巩固印象，推动订单
1. 跟进时间
展会结束后 1-2 天内完成首轮跟进
保持 持续、有节奏的沟通，避免“一锤子买卖”
2. 跟进内容建议
邮件 / 微信 / WhatsApp 模板示例：
Hi [客户名字],
This is [你的名字] from [公司名称]. It was great meeting you at [展会名称].
As promised, I’ve attached our product catalog and the photos we took together.
If you have any questions about the products or need a formal quotation, feel free to let me know. I’m happy to support you anytime.
Looking forward to working with you!
Best regards,[你的名字]
3. 附加动作
发送 展会合影，增强记忆点
根据客户需求，发送 详细报价单、产品视频、工厂实拍
如客户有意向，主动提出 安排视频会议或工厂参观
八、产品专业知识（必备术语）
展会是建立信任、展示专业度的关键场景。掌握以上话术，结合真诚、主动的态度，能帮助你更高效地转化每一位走进展位的客户。
建议团队在展前进行角色演练，让话术更自然、更有温度。祝展会收获满满！
