4月份马上来了，即将是外贸人的展会旺季。每年展会前，很多人都会问我：客户怎么邀约？邮件怎么写才有人回？ 电话要怎么打才不尴尬？
我把我在用的一整套展会邀约模板整理出来，你只需要替换公司名+产品+展会信息，就可以直接用。
往期文章展会前如何做准备+ 展会接待话术建议回看；
01 老客户邀约邮件（拉关系+见面提升能量场）
让老客户知道你一直在
Invitation from xx: 2026 Canton Fair
Dear xx,
Good morning!
April is coming soon — will you be attending xx this year?
We'll be exhibiting at:[Exhibition Name] ([Date]) | Booth [Booth No.]
As one of our valued partners, I'd really love to meet you there.
This time we've prepared several new [product] designs, and I believe some of them could fit your market well.
It would be a great chance to catch up, review ongoing projects, and also discuss your plans for this season.
Let me know your schedule — I'll arrange a proper meeting for you (and coffee is ready ).
If you need any help with your trip or factory visit, just tell me.
Best regards,xx from 公司名字
02 新客户邀约邮件（降低防备+给理由）
给新客户一个来你展位见面的理由
Dear xx,
I hope you're doing well.
I'm xx from [Company Name], we focus on xx.
Not sure if you’ll be attending [Exhibition Name] this year, but we'll be exhibiting at:
[Exhibition Name] ([Date]) | Booth [Booth No.]
We'll be showing some new designs not yet online, mainly for [application / market].
I came across your company and feel our products might match your current range.
If you happen to attend, it would be great to meet, show you samples, and exchange ideas — even just a quick chat is very welcome.
Let me know if you'll be around, I can reserve a time for you.
Best regards,Juliy
小tips，大家的邮件下方记得标注自己社媒链接，多个和客户深度链接的机会。
03 LinkedIn站内信connection模板（简练清晰➕让人愿意回）
站内信不是开发信，重点是让客户感兴趣，有回复
Hi xx,
I noticed your work in xx — your team must be thrilled to have you!
Will you attend [Exhibition Name] ([Date], Booth [No.])?
We'll show some new [product] designs. Would love to chat and learn from your experience. Can I invite you for a small talk at our booth?
Juliy
04 电话邀约话术（轻松➕吸引兴趣）
往期文章可回看，关于打电话开发新客户的话术；
真心建议外贸人多打电话-你还在写开发信，我已经和采购聊上了（附聊天话术）
打电话邀约重点不是强调合作，而是确认客户他来不来 + 能不能见一面
开场：
Hi XX, this is XX from XX,
I sent you a quick invitation about [Exhibition Name] last week — just wanted to check if you might be attending?
过渡：
We've actually been following your company for a while, and I think our product line fit you very well, we major in xx (主攻产品/专利）
展会邀约：
We'll be at the fair this time.
If you're coming, it would be really nice to meet in person — we'll have some new [product] designs to show, not online yet.
推进（关键一句）：
Maybe we can grab a quick coffee at the booth and see if there's anything we can work on together?
收口：
Do you already have a plan for your visit?
Ending
祝大家在展会收获满满！订单多多！
我们外贸社群里面小伙伴来自各行各业，每天针对不同外贸问题进行交流答疑互助，还有每日英文听力+口语 音频打卡练习。
外贸人必备提升英语的方法+资料包 轻松和客户视频电话拿下订单！
如果你也对外贸财富自由感兴趣，欢迎加入我们的外贸社群：
一起交流学习成长吧！会不定期分享外贸学习资料，抱团成长！加我请备注好名字+城市+产品类目/外贸新手（没有备注不会通过好友）
借助自媒体的力量，希望2026年能集结100位外贸精英，做彼此的贵人。
围观Juliy的销冠人生（日更朋友圈）
? 打赏才是真爱?
如果我的文字对你有帮助，给个赞+再看支持一下吧，也欢迎留言，你们的积极反馈是我持续创作最大的动力！
由于微信修改了推送规则，没有经常留言或点“在看”的，会逐渐收不到推送！如果您想每天看到我的推送，可以将“Juliy的外贸小屋”微信公众号加为星标，或每次看完后点击页面下端的“在看”或“点赞”。Juliy感谢您的支持！
