从迎宾到跟进，覆盖8大场景，中英对照，展会现场即查即用
展会马上就要开始了，你是不是还在担心——客户来了不知道说什么？产品介绍到一半卡壳了？客户问价格不知道怎么应对？
展会英语跟不上?这份全流程口语攻略,背下来直接开口说!
作者：本站编辑
2026-03-21 22:51:04
0
展会英语跟不上?这份全流程口语攻略,背下来直接开口说!别慌。这份外贸展会全流程英语口语攻略，覆盖了你从迎宾到跟进的每一个关键场景。中英对照，即查即用，直接背就能开口说。
? 一、开场接待与初步破冰 第一印象，决定了客户愿不愿意停下来。 1. Good morning/afternoon! Welcome to our booth. It‘s a pleasure to have you here. - 早上好/下午好！欢迎来到我们的展位，非常高兴您的到来。 2. How may I assist you today? Feel free to browse around—we’ve displayed our latest designs right here. - 有什么可以帮您的吗？您可以随意参观浏览，我们这里展示了最新的款式。 3. Here is our updated catalog, which covers all our hot-selling models and new launches. Please take a look and let me know if any style catches your eye. - 这是我们更新后的产品目录，涵盖了所有热销款式和新品，您可以看看，有喜欢的款式随时告诉我。 4. This is my business card; my name is [Your Name], and you can reach me at [Your Phone Number/WeChat] for any inquiries. May I have the honor to get your business card as well? - 这是我的名片，我叫[您的名字]，您有任何疑问都可以通过[您的电话/微信]联系我，方便交换一下您的名片吗？ 5. Please have a seat and take a break. Would you like a glass of water or a cup of coffee? - 请坐下来休息一下，需要一杯水还是一杯咖啡？ 6. Please feel free to have a seat, all of you. I’ll prepare water or coffee for everyone. - 各位请随便坐，我给大家准备水或咖啡。 7. This is my colleague [Colleague‘s Name], who is in charge of [responsibility, e.g. product technology]. He/She can answer your technical questions. - 这是我的同事[同事姓名]，负责[职责，如产品技术]，他/她可以为您解答技术相关的问题。 8. Would you prefer me to speak with you directly, or would you like me to address your interpreter? I’m happy to go at your pace. - 您希望我直接和您沟通，还是通过翻译？我可以根据您的习惯来调整。 9. Excuse me, do you have a pen/charger I can borrow temporarily? I‘ll return it to you right away. - 打扰一下，请问您有笔/充电器可以临时借我用一下吗？我马上还给您。 10. Could you please help me print this document? Our printer is temporarily out of order. Thank you so much. - 麻烦您帮我打印一下这份文件可以吗？我们的打印机暂时出了故障，非常感谢。 11. Excuse me, the restroom is at the end of this corridor, on your right. - 打扰一下，洗手间在这条走廊的尽头，您的右手边。 12. The [XX Booth/Exhibition Hall] you’re looking for is on the second floor, turn left after the elevator. - 您要找的[XX展位/展厅]在二楼，出电梯后左转即可到达。 13. No problem at all. Please take your time to look around. If you have any questions, I’m right here. And if you don‘t mind, here’s my business card—feel free to take it in case anything catches your eye. - 完全没问题，您慢慢看。有任何问题我就在旁边。如果您不介意的话，这是我的名片，方便您随时拿着，万一有感兴趣的产品可以参考。
? 二、公司与工厂实力介绍 客户凭什么相信你？靠实力说话。 1. We are a professional manufacturer with our own factory and R&D team. - 我们是专业生产厂家，拥有自主工厂和研发团队。 2. Our factory is located near the main port, so delivery is very efficient. - 我们工厂靠近核心港口，出货效率极高。 3. We have rich experience in exporting to overseas markets. - 我们在海外市场出口方面拥有丰富经验。 4. We have strict quality control systems to ensure stable quality. - 我们有严格的品控体系，保障产品质量稳定。 5. We can provide professional service from design to delivery. - 从设计到出货，我们可提供全流程专业服务。 6. Our core competitive edge lies in the integration of design, production, and supply chain, which allows us to offer one-stop solutions to our clients. - 我们的核心竞争力在于设计、生产、供应链一体化，能为客户提供一站式解决方案。
? 三、产品介绍与功能演示 让产品自己说话，但你来帮它开口。 1. This product is our bestseller, featuring [key advantage, e.g. energy-saving, durable material]. It’s very popular in [target market]. - 这款是我们的热销款，主打[核心优势，如节能、耐用材质]，在[目标市场]非常受欢迎。 2. Compared with similar products, ours has [unique selling point], which can help you save [cost/time]. - 与同类产品相比，我们的产品具备[独特卖点]，能帮您节省[成本/时间]。 3. Let me show you how it works. It‘s very easy to operate. - 我给您演示一下操作方式，非常简单便捷。 4. It’s a bit noisy here. Would you like to step over to the meeting area / lounge? We can sit down and go through the details more comfortably. - 这里稍微有点吵。要不我们去洽谈区/休息区坐一下？可以坐下来慢慢聊细节。 5. It‘s certified by [standard, e.g. CE, FDA], which meets the requirements of your market. - 产品通过了[认证标准，如CE、FDA]，符合您所在市场的要求。 6. The material we use is [material type], which is eco-friendly and long-lasting. - 我们采用的是[材质类型]，环保且耐用。 7. If you need the product test report or certification documents, I’ll print a copy for you right away, or send a digital copy to your email or WhatsApp immediately. - 您如果需要产品检测报告或认证文件，我现在就给您打印一份，或者立刻发送电子版到您的邮箱或WhatsApp。 8. Compared with other manufacturers, our biggest advantage is that we have our own R&D team and factory, which can better control quality, delivery time and customization flexibility. - 与其他厂家相比，我们最大的优势是拥有自主研发团队和工厂，能更好地控制品质、交期和定制灵活性。 9. Of course, you can try it on site. Please feel free to operate it—let me guide you if you need help. - 当然可以，您可以现场试用。请随意操作，需要帮助的话我来引导您。 10. Let me take a note. Which models caught your attention? I’ll mark them down so I can follow up with the right details after the show. - 我来记录一下。您对哪几款比较感兴趣？我标记下来，展会后方便给您准确的信息跟进。
? 四、价格、贸易、付款与交期 核心谈判区，话术要稳、要准、要灵活。 1. Our price is very competitive for this quality level. - 以这个品质标准来说，我们的价格极具竞争力。 2. Our standard payment term is 30% deposit by T/T, and the balance before shipment or against the copy of the Bill of Lading. - 我们的标准付款方式为：电汇支付30%定金，余款在出货前或见提单副本付清。 3. The MOQ is XX pieces per item. We can also support trial orders for first cooperation. - 每款产品起订量为XX件，首次合作我们也支持试单。 4. For long-term partners, we can discuss more flexible terms. - 针对长期合作伙伴，我们可协商更灵活的合作条款。 5. We can provide more support for clients with regular repeat orders, such as better price and faster delivery. - 对于长期返单的客户，我们可提供更多支持，比如更优价格、更快交期。 6. The lead time is [X days/weeks], which is standard for this industry. We can expedite production for urgent orders. - 交期为[X天/周]，这是行业标准。紧急订单我们可以优先安排生产（加急生产）。 7. For orders placed during the exhibition, we do offer some extra support—for example, [free sample / better lead time / small discount]. Let me check what I can do for you. - 针对展会期间下单的订单，我们确实有一些额外支持，比如[样品免费/更快交期/小幅折扣]。我帮您看一下具体可以争取哪些。 8. For this model, we have [X pieces] in stock now. If you place the order today, we can arrange shipment within 3 days. - 这款产品我们目前有[X件]现货，您今天下单的话，我们3天内就能安排出货。 9. I’m sorry, this model is currently out of stock. The next batch will be available in [X days], and we can reserve one for you in advance. - 抱歉，这款产品目前无现货，下一批货将在[X天]后到货，我们可以为您提前预留。 10. We usually ship goods by sea, air or express, depending on your needs. The shipping cost will be borne by [us/you] as agreed. - 我们通常采用海运、空运或快递发货，可根据您的需求选择。运费将按约定由[我们/您]承担。 11. We provide marine insurance for sea shipping and air insurance for air shipping, covering the full value of the goods. - 我们为海运货物提供海运保险，为空运货物提供空运保险，保额覆盖货物全额价值。
? 五、样品、定制与知识产权 细节见专业，风险早规避。 1. We can provide samples for you to check quality. - 我们可提供样品，供您检验产品品质。 2. Sample fee will be fully refunded after you place a formal order. - 正式下单后，样品费可全额退还。 3. We support OEM and ODM customization according to your design. - 我们支持根据您的设计进行OEM/ODM定制。 4. We can customize color, logo, packaging and other details as per your request. - 颜色、logo、包装等细节均可按您的要求定制。 5. Sorry we can‘t produce products that involve patent or copyright issues. - 抱歉，涉及专利或版权的产品我们无法生产。 6. We will sign a confidentiality agreement to protect your design and information. - 我们会签订保密协议，保障您的设计与信息安全。
?️ 六、客户异议与谈判应对 客户的顾虑，就是成交前的最后一道门。 1. I understand your concern about the price. But considering our superior quality and after-sales service, this is the most competitive offer we can make. - 我理解您对价格的顾虑，但结合我们的优质品质和售后服务，这已经是我们能给出的最具竞争力的价格了。 2. I understand you’re comparing options. I respect all our competitors. What I can share is that many of our clients chose us because of [our advantage, e.g. faster delivery / better after-sales service]. Would you like to see some references? - 我理解您在做对比。我尊重所有同行。我可以分享的是，很多客户选择我们是因为[我们的优势，如交期更快/售后服务更好]。需要我给您看一些客户案例吗？ 3. We can adjust the MOQ to [lower number] for your trial order to help you test the market. - 针对您的试单，我们可以将起订量调整至[更低数量]，方便您测试市场。 4. The warranty period for our products is [X years], so you don’t have to worry about after-sales problems. - 我们的产品提供[X年]质保，您无需担心售后问题。 5. If the order is urgent, we can arrange priority production to shorten the lead time. - 如果订单紧急，我们可以安排优先生产，缩短交期。 6. We can offer a small discount for bulk orders to support your market expansion. - 针对大额订单，我们可以提供小幅折扣，支持您拓展市场。 7. Regarding after-sales service, we provide on-site maintenance guidance and spare parts supply. If there is any quality problem within the warranty period, we will arrange replacement or repair for free. - 关于售后服务，我们提供现场维修指导和配件供应，质保期内出现质量问题，我们会免费安排更换或维修。 8. I’m sorry, I need to confirm this detail with our technical team. Could you please wait for 2 minutes? I‘ll get back to you right away. - 抱歉，这个细节我需要和我们的技术团队确认一下，麻烦您稍等2分钟，我马上回复您。 9. Sorry for the inconvenience. The product demonstration has a small glitch; let me restart it quickly. - 非常抱歉给您带来不便，产品演示出现一点小故障，我马上重启。 10. After the warranty period, we still provide maintenance service, and you only need to bear the cost of spare parts and labor. - 过了质保期后，我们依然提供维修服务，您只需承担配件和人工费用即可。 11. I really appreciate your sincerity. To show our good faith in building a long-term partnership, we can offer a 2% discount, which is the maximum we can provide. - 非常感谢您的诚意，为体现我们建立长期合作关系的诚意，我们可以给您2%的折扣，这已是我们能提供的最大让步。
? 七、展会后跟进与邀约 展会上聊得再好，没有跟进就等于零。 1. Would you like to visit our factory after the show? We can show you our production line and quality control process in person. - 展会结束后您是否愿意参观我们的工厂？我们可以带您实地查看生产线和品控流程。 2. I’ll send you the detailed quotation and product specifications by email tomorrow. Could you please share your email address? - 我明天会把详细报价和产品规格发您邮箱，方便告知您的邮箱地址吗？ 3. Let‘s schedule a video call next week to discuss further details about the cooperation. What time works best for you? - 我们下周约个视频会议讨论更多合作细节吧，您什么时间方便？ 4. I’ll follow up with you in 3 days to check if you have any new questions or updates. - 我会在3天后跟进您，看看您是否有新的疑问或进展。 5. You can also reach me via WhatsApp/WeChat at [your contact number] for immediate inquiries. - 您也可以通过WhatsApp/微信联系我，号码是[您的联系方式]，有紧急问题随时沟通。 6. From our conversation, if I understand correctly, you are interested in [product/model]. Could you tell me your approximate order quantity and expected delivery time? I‘ll prepare a targeted quotation for you. - 从我们的沟通中，如果我理解无误的话，您对[产品/型号]比较感兴趣，方便告知您大概的订单数量和期望交期吗？我给您准备针对性的报价。
? 八、告别与收尾话术 完美收官，留下好印象。 1. Thank you for your time and interest in our products. It was a great pleasure talking with you. - 感谢您的到访和对我们产品的关注，很高兴与您交流。 2. I’ll keep in touch with you and look forward to our potential cooperation. - 我会与您保持联系，期待未来的合作机会。 3. That makes perfect sense. I‘ll prepare a summary of what we discussed today and send it to you by email. That way you can easily share it with your team. When would be a good time for me to follow up with you next week? - 完全理解。我会把我们今天沟通的内容整理成摘要，邮件发给您，方便您和团队分享。下周大概什么时间方便我跟进一下？ 4. Here’s my contact information again. Please feel free to reach out to me anytime. - 这是我的联系方式，您随时可以联系我。 5. Have a safe journey back home. Hope to see you again soon. - 祝您返程一路平安，期待很快能再次见到您。 6. I understand you have other arrangements. It‘s okay—here’s my contact information again, and I‘ll send you the relevant materials via email later. - 我理解您还有其他安排，没关系——这是我的联系方式，稍后我会把相关资料发送到您邮箱。 7. No problem at all. Feel free to contact me anytime if you have any questions later. I look forward to your reply. - 完全没关系，您后续有任何疑问随时联系我，期待您的回复。
? 写在最后 这份口语攻略涵盖了从客户进馆到离开展会的全过程。建议你在展会前先通读一遍，标记出自己最常用、最容易卡壳的场景，重点记忆。 祝你展会顺利，订单满载！?
如果你觉得这篇文章有用，欢迎收藏或分享给即将参展的同事朋友。
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