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把握旺季!3-5月展会高峰,这套沟通话术帮你拿下大订单

作者:本站编辑      2026-03-18 11:20:42     0
把握旺季!3-5月展会高峰,这套沟通话术帮你拿下大订单

3-5月展会高峰期已经到来,广交会、2026成都国际工业博览会、全球高端食品博览会、AWE、上海GDPS、华食展……国内外大展接踵而至,正是外贸人直面客户、大展拳脚的好时机。

面对络绎不绝的海外采购商,如何用流利专业的英语快速破冰、展现公司实力、促成现场订单?我们为您整理了一套覆盖展会全流程的英语话术,助您在繁忙的展会季中脱颖而出,高效成单。

一、破冰与接待

Good morning/afternoon! Welcome to our booth. Feel free to have a look—these are our latest designs.

早上好/下午好!欢迎来到我们的展位。请随意看看,这些都是我们的最新款式。

Here is our catalog covering all hot-selling models and new arrivals. Let me know if any style catches your eye.

这是我们的产品目录,涵盖所有热销款和新品。如果有喜欢的款式,请随时告诉我。

Would you like to take a seat and have a glass of water or coffee?

请坐,休息一下。需要喝水还是咖啡?

二、公司实力展示

We are a professional manufacturer with our own factory and R&D team, ensuring stable quality and innovation.

我们是专业生产厂家,拥有自己的工厂和研发团队,确保质量稳定与不断创新。

Located near the main port, we offer efficient delivery and rich experience in exporting worldwide.

我们位于主港附近,出货高效,且拥有丰富的全球出口经验。

Our core competitive advantage is the integration of design, production, and supply chain, providing one-stop solutions.

我们的核心竞争力在于设计、生产和供应链的一体化,为客户提供一站式解决方案。

三、价格、付款与交期

Our price is highly competitive for this quality level.

以这样的品质,我们的价格极具竞争力。

Standard payment: 30% deposit, 70% before shipment or against B/L copy. Trial orders are welcome for first cooperation.

标准付款方式:30%定金,70%出货前或见提单副本付清。首次合作欢迎试单。

For long-term partners, we offer more flexible terms and better support for repeat orders.

对于长期合作伙伴,我们可提供更灵活的条款及返单支持。

四、样品与定制服务

We can provide samples for quality check; sample fee is refundable upon formal order.

我们可以提供样品检验品质;正式下单后样品费可退。

We support OEM/ODM customization—color, logo, packaging can all be tailored to your requirements.

我们支持OEM/ODM定制——颜色、标志、包装均可按您的要求调整。

We sign confidentiality agreements to protect your designs and information.

我们可签订保密协议,保护您的设计与信息安全。

五、现场优惠促单

If you confirm the order during the fair, we can offer a special discount.

如果您在展会期间确认订单,我们可以提供特别优惠。

This exhibition-only price is valid only during the show.

此展会专享价仅在展期内有效。

Placing an order now locks in the current price and ensures earlier delivery.

现在下单可锁定当前价格,并确保更早交货。

六、完美收尾与后续跟进

Could we take a photo together to remember this meeting?

我们可以合张影留念吗?

Hope we can establish long-term cooperation.

希望我们能建立长期合作。

Thank you for your time. See you next time!

感谢您的时间,下次再见!

除了现场沟通,展前展后的精准获客同样关键。如何提前锁定目标客户?如何在展后高效触达更多潜在买家?

这里推荐一个实用工具:网易外贸通「展会数据库」。它收录了全球主要展会信息,汇聚50万+采购商和参展商,覆盖上百种品类。通过这一工具,您可以低成本获取历年展会信息,快速找到行业内有真实采购需求的潜在客户,让线上获客更高效,让展会营销从线下延伸到线上,事半功倍。

(图片来源:网易外贸通测试账号)

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