2026中国家电及消费电子博览会（AWE2026）于3月12-15日在上海举办，以“AI科技、慧享未来”为主题，首创“一展双区”新格局，总展览面积17万平方米，汇聚1200余家全球企业，吸引20万人次观众，是全球三大家电及消费电子展之一 。
双区协同：硬核科技与生活场景双轮驱动
-主展区：上海新国际博览中心（14万平方米，13个展馆），聚焦AI+生活场景，覆盖AI家电、智能家居、智慧出行、视听娱乐、运动健康等领域，海尔智家、博西家电、华为鸿蒙智家等品牌带来全场景智慧生活解决方案。
-创新展区：上海东方枢纽国际商务合作区（3万平方米），定位前沿科技会客厅，集中展示AI芯片、6G通信、智能机器人、低空经济等硬核成果，依托“一线放开、二线管住”制度，实现境外专业人士免签入境、展品免税流通，15分钟直达浦东机场，全球“下飞机即观展”。
核心亮点与参展阵容
- AI技术深度落地：从底层算力到终端应用全覆盖，英特尔第三代酷睿Ultra处理器、英伟达AI芯片、京东方智能驾驶座舱HERO 2.0、联想卷轴Leigon Pro Rollable概念AI PC等前沿产品集中亮相。家电领域实现从“被动执行”到主动预判，海尔L4级智能体家电Seeker套系、卡萨帝AI全景艺术家电指挥家套系等实现无人化家务与高奢生活融合。
-机器人与智能终端爆发：人形机器人专区汇聚宇树科技、魔法原子、智元机器人、Tesla Bot等，带来家务辅助、陪伴、工业助力等全场景应用；XREAL AI智能眼镜、BrainCo智能仿生手、双轮腿架构扫地机器人G-Rover等产品，展现人机交互新突破。
-全生态覆盖：华为、海信、TCL、LG、索尼、联想等品牌联动，覆盖人-车-家-城市全场景，京东、商汤科技、千问、MiniMax等科技企业带来AI应用创新，硅谷科创展团携前沿成果亮相。
产业价值与活动矩阵
展会搭建技术创新-产品落地-生态协同全链条平台，举办“未来家·AI生活”高峰论坛、中国家电产业链大会等活动，探讨AI重构人居形态、产业链升级路径。同时推出焕新消费节、直播之夜、咖啡生活节等，促进消费转化，推动全球消费电子产业开放合作与高质量发展 。
AWE2026以AI为引擎，全景呈现未来生活图景，成为全球科技与产业融合的重要风向标。
2026 AWE Expo: A Panoramic Exhibition of AI-Driven Future Life
The 2026 China Appliance & Electronics World Expo (AWE2026) is themed "AI Technology, Intelligent Future Living." Taking place from March 12th to 15th in Shanghai, the exhibition introduces a new pattern of "One Exhibition, Two Zones," boasting a total exhibition area of 170,000 square meters. It brings together over 1,200 global enterprises and is expected to attract 200,000 visitors, establishing itself as one of the world's top three exhibitions for home appliance and consumer electronics.
Dual Zones: A Dual Driving Force of Cutting-Edge Technology and Lifestyles
- Main Exhibition Zone (Shanghai New International Expo Center): Covering 140,000 square meters across 13 pavilions, this zone focuses on "AI+Lifestyle Scenarios." It showcases AI home appliances, smart homes, smart mobility, audio-visual entertainment, sports and health, etc. Brands like Haier Smart Home, BSH Hausgeräte, and Huawei's HarmonyOS Smart Home present comprehensive solutions for a full-scenario smart life.
- Innovation Exhibition Zone (Shanghai East Hub International Business Cooperation Area): Encompassing 30,000 square meters, this zone positions itself as a "Frontier Technology Lounge." It features hard-core achievements such as AI chips, 6G communications, intelligent robots, and low-altitude economy. Leveraging a system of "one-line liberalization, two-line control," it enables visa-free entry for overseas professionals and duty-free circulation of exhibits, with direct access to Pudong Airport within 15 minutes, realizing a global "direct access to the exhibition upon landing."
Core Highlights and Participating Brands
- Deep Implementation of AI Technology: The exhibition covers the full spectrum from underlying computing power to terminal applications. Featured products include Intel's 3rd generation Core Ultra processors, NVIDIA AI chips, BOE's smart cockpit HERO 2.0, and Lenovo's Legon Pro Rollable concept AI PC. In the home appliance sector, there's a transformation from "passive execution" to "active anticipation." Products like Haier's L4-level intelligent agent home appliance Seeker series and Casarte's AI panoramic smart home conductor series realize unmanned housework and a high-end lifestyle.
- Boom in Robotics and Smart Terminals: The humanoid robot zone gathers companies including Unitree Robotics, Magic Atoms, AI Robotics, and Tesla Bot, demonstrating full-scenario applications for household assistance, companionship, and industrial support. Other highlights include XREAL AI smart glasses, BrainCo's intelligent prosthetic hand, and the G-Rover floor-sweeping robot with dual-wheel and leg architecture, marking new breakthroughs in human-computer interaction.
- Comprehensive Ecosystem: Brands like Huawei, Hisense, TCL, LG, Sony, and Lenovo integrate to create a full-scenario ecosystem covering "people - cars - homes - cities." Tech firms such as JD.com, SenseTime, Qianwen, and MiniMax present AI application innovations, while Silicon Valley tech delegations showcase their cutting-edge achievements.
Industrial Value and Activity Matrix
The exhibition constructs a complete chain platform for technological innovation - product implementation - ecological collaboration. It hosts events like the "Future Home · AI Life" Summit Forum and the China Home Appliance Industry Chain Conference, exploring how AI reshapes lifestyle and the path of industrial chain upgrading. Additionally, it features a Home Renewal Consumption Festival, a Live Streaming Night, and a Coffee Life Festival, driving consumption conversion and promoting global cooperation and high-quality development in the consumer electronics industry.
AWE2026, driven by AI, presents a panoramic picture of future life, serving as an important benchmark for the integration of global technology and industry.
