很多外贸人都有过这样一个瞬间。客户走进你的展位。你很紧张。
你说了一句：
Hello, welcome.
客户点点头，看了两眼产品。空气突然安静。几秒钟之后。
客户说了一句：Thank you.然后转身离开。整个过程不到30秒。
你甚至不知道问题出在哪里。
很多外贸新人都会以为，展会拼的是产品。
但真正参加过很多次广交会的人都知道：
展会拼的不是产品，是沟通能力。
同样的产品。
有的人三天展会拿几十个名片。有的人三天展会站到腿麻，只收了几个无效客户。
区别往往就在 前几句话。其实展会英语没有那么复杂。真正高频使用的，也就是几十个句型。
很多人问我，有没有话术可以分享，今天我整理了一份 展会最常用的100句英语话术。
如果你准备去 广交会或者CIFF广州家具展，建议提前熟悉一下。
建议 收藏。
很多句子，在展会现场你会反复用到。建议 背下来。临阵磨枪，不亮也光。
一、客户刚走进展位
1 Hello, welcome to our booth.2 Nice to meet you.3 Please come in and have a look.4 Feel free to check our products.5 Let me introduce our products.6 Are you looking for something specific?7 Is this your first time at the Canton Fair?8 Is this your first time at CIFF?9 Where are you from?10 How is your trip to Guangzhou?
二、快速了解客户
11 What products are you interested in?12 Which market are you selling to?13 Are you a distributor or a retailer?14 Do you import from China regularly?15 What quantity do you usually order?16 What price range are you looking for?17 Do you have any special requirements?18 What specifications do you need?19 What is your target price?20 Are you looking for new suppliers?
三、介绍公司
21 We are a manufacturer from China.22 We have over 10 years of export experience.23 Our products are exported to more than 40 countries.24 Our main markets are the Middle East and Europe.25 We have our own factory.26 We focus on quality and long-term cooperation.27 We support OEM service.28 Our factory was established in 2006.29 We have a professional export team.30 Many big clients are working with us.
四、介绍产品
31 This is one of our best-selling models.32 This product is very popular in the Middle East.33 The quality is very stable.34 The material is very durable.35 This design is very practical.36 We have different sizes available.37 We can customize the color.38 Installation is very easy.39 The warranty is two years.40 The packaging is export standard.
五、谈价格
41 The price depends on the quantity.42 Let me check the price for you.43 This is our FOB price.44 The more you order, the better price we can offer.45 This is our best price at the moment.46 We can discuss the price for large quantity.47 Our price is very competitive.48 We focus on quality rather than the lowest price.49 This product offers great value.50 I will send you a detailed quotation.
六、谈合作
51 Are you working with Chinese suppliers now?52 Are you satisfied with your current supplier?53 We would like to build a long-term partnership.54 We can support you in your market.55 We can offer exclusive models.56 We can help you grow your business.57 Many clients reorder from us.58 We support our distributors very well.59 We can provide marketing support.60 We hope to become your reliable partner
七、交换联系方式
61 May I have your business card?62 Can we exchange contact details?63 Do you use WhatsApp?64 Can I add you on WhatsApp?65 I will send you our catalog.66 I will send you the quotation later.67 I will follow up after the fair.68 Please feel free to contact me anytime.69 Here is my business card.70 Let’s keep in touch.
八、邀请深入沟通
71 Would you like to sit down and talk?72 Can I show you more models?73 Let me show you our new products.74 We have samples here.75 Please feel free to test the product.76 I can explain more details.77 We can discuss your market needs.78 We can design something for your market.79 Let me show you our catalog.80 You are welcome to visit our factory.
九、客户准备离开
81 Thank you for visiting our booth.82 It was nice talking with you.83 Hope we can cooperate in the future.84 I will send you the details soon.85 Have a great time at the fair.86 Enjoy your stay in Guangzhou.87 Hope to see you again.88 Safe travels.89 Let’s stay in touch.90 Looking forward to working with you.
十、展会后跟进
91 Thank you for visiting our booth at the fair.92 It was nice meeting you in Guangzhou.93 I am sending the quotation as discussed.94 Please find our catalog attached.95 Let me know if you have any questions.96 We would love to start cooperation with you.97 Looking forward to your feedback.98 Hope we can move forward soon.99 Please feel free to contact me anytime.100 Looking forward to hearing from you.
写在最后：
很多外贸人总觉得：自己英语不好，所以不敢和客户多聊。
但其实真正的外贸英语，并不复杂。
展会现场反复用到的，也就是这些简单句子。真正的差距不是英语。而是 敢不敢开口。
广州展会季马上要开始了。
如果你今年准备去 广交会或者CIFF，建议把这篇文章 收藏一下，展会前多看几遍。
也许多说一句话，就会多一个客户。
如果觉得这篇文章有用，也可以 转发给身边准备去广州参展的外贸朋友。
也许他正需要。
从0到外贸人，我们一起慢慢变强。
往期文章：
做外贸5年，我是如何把谈判，从“靠感觉”变成“有逻辑可复制”的？
链接我加V：waimaobetty 送你见面礼，备注外贸。
我想听听你们的意见
我在想建立两个外贸付费群：
1️⃣ 工厂老板群 – 对接资源、分享大客户机会2️⃣ 外贸业务员群 – 提升专业能力、AI工具应用、内容获客和成交技巧
不过，我还不急着建。先想看看大家的想法——如果我们的粉丝达到 一万，你会愿意加入吗？
我想做一个高质量、互帮互助的社群，不是随便开群聊聊天，而是大家真正能学到干货、对接资源、解决问题的地方。
你的声音很重要：在评论区告诉我，你会入群吗？你最希望群里能帮你解决什么问题？
你的反馈，会决定这个群未来的样子。先来聊聊，我想知道有多少人和我一样期待一个真正有价值的外贸成长圈子。
