本届玩具展最大亮点，莫过于首次设立的「潮玩馆」（Pop & Play）！150+全球热门潮玩IP强势集结，既要满足行业采购需求，更向普通公众开放，让潮玩文化实现双向奔赴～
The biggest highlight of this year's Toys & Games Fair is unquestionably the debut of the Pop & Play Zone!
More than 150 global trendy toy IPs are assembled here, not only meeting the needs of industry procurement but also open to the general public, realizing genuine public interaction for many of the biggest brands in trendy toy culture.
· 顶流IP+限量珍品，收藏党狂喜 ·
Top IPs + Limited Edition Treasures, Collectors' Delight
B.Duck、CardFun集卡社、CR7® LIFE、Hot Toys、LAURA、Moshow Toys、Play Bonito®、Room One、threezero、TUTU MOKEY等顶尖品牌齐聚，带来超多会场首发、全球限量尖货：
Top brands such as B.Duck, CardFun, CR7® LIFE, Hot Toys, LAURA, Moshow Toys, Play Bonito®, Room One, threezero, and TUTU MOKEY gather to bring numerous show-exclusive and global limited-edition premium products.
Here is a preview of some of the most exciting products here:
TUTU MOKEY全球限量100件及88件的潮玩手办与艺术雕塑；
First we can see TUTU MOKEY's trendy toy figures and art sculptures, with global limited editions of 100 and 88 pieces;
CM Concepts Limited全球限量1500套的《铁甲万能侠》啤牌系列；
Next we can find the Mazinger Z poker series by CM Concepts Limited, limited to only 1,500 sets worldwide;
东莞市漫博品牌管理有限公司限量100件的Father Joka玩偶；
Be sure to check out the Father Joka dolls by Dongguan Manbo Brand Management Co., Ltd., which are limited to only 100 pieces;
threezero与香港动画电影《世外》联名的小鬼搪胶人偶（现场开放预售）；
Sure to be popular are the Little Ghost vinyl dolls co-branded by threezero and the Hong Kong animated film "The Otherworld" (pre-sale available on-site);
MOMOLAND首发玩偶，粉丝必入！
Finally here are the debut dolls of MOMOLAND, surely a must-have for fans!
· 明星设计师+重磅研讨会，干货满满 ·
Star Designers + Heavyweight Seminars, Loads of Insights
星级艺术家与设计师亲临现场，分享创作心得+签名互动：
Celebrity artists and designers attend in person to share creative experiences and sign autographs:
la b.wing Galerie Ltd创办人b.wing；
b.wing, founder of la b.wing Galerie Ltd.;
经典Molly之父、铁人兄弟创办人Kenny Wong；
Kenny Wong, father of the classic Molly and co-founder of Iron Brother;
陋室五月创办人Steven Choi；
Steven Choi, founder of 5cm;
猿创作创办人及创作总监Winson Ma；
Winson Ma, founder and creative director of Ape Creation;
国际获奖漫画家Pen So、电视剧《死角》原著作者Jerry Cho。
Pen So, internationally award-winning cartoonist, and Jerry Cho, original author of the TV drama "Dead End".
1月14日更有重磅主题研讨会——「急剧发展的IP经济：从本地成功迈向全球市场」，深度解析潮玩产业商机与未来趋势，行业人士不容错过～
On January 14th there will be a heavyweight thematic seminar entitled "Booming IP Economy: From Local Success to Global Markets", which will carefully analyze the business opportunities and future trends of the trendy toy industry, a must-attend event for industry insiders and specialists.
·打卡+互动，沉浸式潮玩体验 ·
Check-in + Interaction, Immersive Trendy Toy Experience
打卡点：大会吉祥物阿Pop和阿Play现身互动，Hot Toys带来《漫威》铁甲奇俠、《迪士尼》史迪仔及《星球大战》Grogu COSBI巨型雕像，threezero展示《新世纪福音战士新剧场版》ROBO-DOU 13号机巨型雕像，还有C朗亲笔签名球衣、充气及玻璃纤维B.Duck装置，出片率100%；
Check-in spots:
Event mascots A Pop and A Play appear for interaction;
Hot Toys brings giant statues of "Marvel" Iron Man, "Disney" Stitch, and "Star Wars" Grogu COSBI;
Threezero displays the giant ROBO-DOU Unit 13 statue from "Evangelion: 3.0+1.0 Thrice Upon a Time";
There will also be autographed Cristiano Ronaldo jerseys and inflatable & fiberglass B.Duck installations, providing cool photo-taking opportunities!
专属福利：全球仅发行800套的限量收藏卡，通过扭蛋游戏即可抽取；AI照相可与收藏卡角色合照，「专属纪念品DIY」工作坊让你亲手打造独一无二的潮玩周边～
Exclusive benefits:
Limited-edition collector cards with only 800 sets issued worldwide, which can be obtained through gashapon games;
AI photography allows taking photos with collector card characters;
The "Custom Souvenir DIY" workshop lets you create unique trendy toy peripherals by hand～
· 乐龄产品新标志，适配银发市场 ·
New Logo for Ageing-Friendly Products, Adapting to the Silver Hair Market
响应全球人口老龄化趋势，本届玩具展新增「乐龄产品Happy Ageing」标志，40+展商展出专为长者或「祖孫同樂」设计的玩具和游戏，方便采购商快速识别，精准对接市场需求。
Responding to the global aging population trend, this year's Toys & Games Fair adds their innovative ‘Happy Ageing’ logo.
More than 40 exhibitors display toys and games designed specifically for the elderly or ‘grandparent-grandchild fun activities’, making it easy for buyers to quickly identify and accurately meet market demands.
· 环保产品扩容，出口信心攀升 ·
Expansion of Eco-Friendly Products, Rising Export Confidence
香港贸发局副总裁古静敏（中）、香港贸发局玩具业谘询委员会主席陈允诚（左）及法兰克福展览（香港）有限公司副总经理张菁（右）1月6日出席记者会，介绍玩具展、婴儿用品展及国际文具及学习用品展的精彩内容及创意产品。
香港贸发局数据显示，2025年第四季玩具业出口信心指数升至50.5，创去年第一季以来新高。中东及欧洲对可持续产品需求旺盛，推动环保玩具发展：
Data from HKTDC shows that the toy industry's export confidence index in Q4 2025 rose to 50.5, the highest since Q1 last year. Strong demand for sustainable products in the Middle East and Europe has driven the development of eco-friendly toys:
「绿色玩具」专区展出生物分解物料制成的STEM魔術道具等创新产品；
The Green Toys zone displays innovative products such as STEM magic props made of biodegradable materials;
超400个展商带有「绿色方案供应商Green Solutions Supplies」标志，较上届增加约一成。
More than 400 exhibitors have the Green Solutions Supplies logo, an increase of about 10% compared with the previous session.
· 婴儿用品展：实用与创新兼具 ·
Baby Products Fair: Both Practical and Innovative
「手推車及座椅世界」「ODM手推車及座椅」两大专区集结230+展商，展商数量及展区面积较上届增加，带来优质婴儿手推車、汽车座椅、摇篮等产品。其中便携餐椅可从婴幼兒扶手椅转换为学龄前儿童折叠式增高座椅，设计轻盈、便于携带，宝妈们必看～
The two major zones of World of Strollers & Car Seats and ODM Strollers & Car Seats gather more than 230 exhibitors, with an increase in the number of exhibitors and exhibition area compared with the previous session, bringing high-quality baby strollers, car seats, cradles and other products.
Among them, the portable high chair can be converted from an infant armchair to a foldable booster seat for preschool children, featuring a lightweight design and easy portability, a must-see for mothers everywhere.
· 文具展：趣味与启蒙并重 ·
Stationery Fair: Balancing Fun and Enlightenment
网罗校园、办公、美术及礼品文具，专为3岁及以上儿童设计的点点画笔，拥有众多颜色和形状选择，兼顾艺术启蒙与学习认知，助力孩子快乐成长。
It collects stationery for campus, office, art, and gifts. The dot markers designed specifically for children aged 3 and above come in a variety of colors and shapes, balancing art enlightenment and learning cognition, helping children grow happily.
实体展期：2026年1月12日-15日（潮玩馆开放时间11:30am-7:30pm）；
Offline exhibition period: January 12th-15th, 2026 (Pop & Play Zone opening hours: 11:30am-7:30pm);
线上展期：2026年1月5日-22日，通过「商对易」（Click2Match）智能配对平台实现线上洽商；
Online exhibition period: January 5th-22nd 2026, online negotiations can be conducted through the Click2Match intelligent matching platform;
实用功能：实体展期间可使用「掃碼易」（Scan2Match）功能，扫描展商及产品陈列柜专属二维码，收藏心仪展商及产品信息，后续可继续线上沟通。
Practical function: During the offline exhibition, you can use the "Scan2Match" function to scan the exclusive QR codes of exhibitors and product display cabinets, collect information about favorite exhibitors and products, and continue online communication later.
? 展会时间：2026年1月12日-15日
Exhibition Time: January 12-15, 2026
? 展会地点：香港会议展览中心（湾仔）
Venue: Hong Kong Convention and Exhibition Centre (Wan Chai)
