Carlsberg reveals its next generation Fibre Bottle, the result of an ongoing innovation project with the Paper Bottle Company (Paboco), Avantium and its partners in the Paper Bottle Community.
In its largest pilot to date, Carlsberg Group has today revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time. With a continued focus on evolving technology and sustainable practices, the bottle also contains beer brewed with organic and regenerative barley.
嘉士伯展示了其下一代纤维瓶，这是与纸瓶公司（Paboco）、Avantium及其在纸瓶社区的合作伙伴正在进行的创新项目的结果。
在迄今为止最大的试点中，嘉士伯集团公布了其新型纤维瓶的试验，首次将这种生物基且完全可回收的啤酒瓶交到消费者手中。随着对不断发展的技术和可持续实践的持续关注，瓶子里还装有用有机再生大麦酿造的啤酒。
Carlsberg Likes PEF Barrier Paper Bottle
Image courtesy of Carlsberg Group
A formalized agreement commits the beer company to use PEF made from Avantium’s FDCA Flagship Plant starting in 2024.
Posted by staff | Jun 23, 2022
啤酒包装
嘉士伯倾向于使用PEF阻隔纸瓶
正式的协议要求啤酒公司从 2024 年开始使用由 Avantium 的 FDCA 旗舰工厂生产的 PEF。
发表于 | 2022 年 6 月 23 日
Carlsberg Group expects that the future of the paper bottle for its iconic beer is through a barrier made of polyethylene furanoate, better known as PEF.
The company along with the renewable chemistry specialists of Avantium have agreed to take the next step in the commercialization of polyethylene furanoate (PEF) for their mutual benefit. The Group signed a conditional offtake agreement with Avantium to secure a fixed volume of the 100% plant-based, recyclable, and high-performance polymer PEF from Avantium’s FDCA Flagship Plant, which Avantium aims to start-up in 2024.
FDCA is furandicarboxylic acid, a monomer, that's a building block for manufacturing PEF.
嘉士伯集团预计，其标志性啤酒纸瓶的未来将通过聚乙烯呋喃酸酯制成的屏障，即众所周知的 PEF。
该公司与 Avantium 的可再生化学专家已同意在聚乙烯呋喃酸酯 (PEF) 的商业化方面迈出下一步，以实现互惠互利。集团与 Avantium 签署有条件承购协议，以从 Avantium 的 FDCA 旗舰工厂获得固定数量的 100% 植物基、可回收和高性能聚合物 PEF，Avantium 的目标是在 2024 年启动。
FDCA 是呋喃二甲酸，一种单体，是制造 PEF 的基石。
Carlsberg will use the PEF resin for various packaging applications, including its “Fibre Bottle” aka paper bottle, a bio-based and fully recyclable beer bottle.
Carlsberg launched a trial of its latest Fibre Bottle, which contains an inner layer of PEF produced in Avantium’s current Pilot Plant. Carlsberg will sample the Fibre Bottle to 8,000 consumers and other selected stakeholders in eight pilot markets in Western Europe.
Avantium and Carlsberg have been partners since 2019 as the companies worked together with Paboco (Paper Bottle Company) and the Paper Bottle Community. Paboco, Avantium and Carlsberg developed the Fibre Bottle, a barrier solution, and a pioneering packaging solution for Carlsberg beer.
嘉士伯将 PEF 树脂用于各种包装应用，包括其“纤维瓶”又名纸瓶，这是一种生物基且完全可回收的啤酒瓶。
嘉士伯推出了其最新的纤维瓶的试验，其中包含 Avantium 当前试验工厂生产的 PEF 内层。嘉士伯将向西欧八个试点市场的 8,000 名消费者和其他选定的利益相关者提供纤维瓶样品。
Avantium 和 Carlsberg 自 2019 年以来一直是合作伙伴，两家公司与 Paboco（纸瓶公司）和纸瓶社区合作。Paboco、Avantium 和 Carlsberg 为 Carlsberg 啤酒开发了纤维瓶，这是一种阻隔解决方案和开创性的包装解决方案。
Image courtesy of Carlsberg Group |
PEF’s superior performance qualities.Today, the packaging consists of a wood fiber outer shell and aplantbased, recyclable PEF polymer liner. Beyond the sustainable packaging benefits, Avantium’s PEF has superior barrier properties, protecting the taste and fizziness of the beer and leading to a longer shelf life.
PEF 的卓越性能品质。今天，包装由木纤维外壳和植物基可回收 PEF 聚合物内衬组成。除了可持续的包装优势外，Avantium 的 PEF 还具有出色的阻隔性能，保护啤酒的味道和起泡，并延长保质期。
PEF also has higher mechanical strength than conventional plastics, enabling thinner packaging and thereby reducing the amount of material required.
PEF 还具有比传统塑料更高的机械强度，可实现更薄的封装，从而减少所需的材料量。
In 2021, Avantium and Carlsberg signed a Joint Development Agreement to develop several PEF packaging applications, including the Fibre Bottle. With the test results of PEF in the Fibre Bottle proving successful, Carlsberg has decided to sign a conditional offtake agreement with Avantium to purchase PEF resin coming from its Flagship Plant, currently under construction in The Netherlands, for its Fibre Bottle and for the development of other beer packaging applications.
2021 年，Avantium 和 Carlsberg 签署了一项联合开发协议，开发多种 PEF 包装应用，包括纤维瓶。随着纤维瓶中 PEF 的测试结果证明是成功的，嘉士伯决定与 Avantium 签署有条件承购协议，从其目前正在荷兰建设的旗舰工厂购买 PEF 树脂，用于其纤维瓶和开发其他啤酒包装应用。
In its largest trial of the Fibre Bottle to date, today Carlsberg has revealed the latest generation design featuring the PEF lining and will sample 8,000 bottles across eight Western European markets throughout the summer. The bottles will be introduced to local consumers, customers and other stakeholders at selected festivals and flagship events, as well as targeted product sampling. Making the product accessible and gathering consumer feedback at this scale will be key to informing the next generation of design and accelerating Carlsberg’s ambition to make the Fibre Bottle a commercial reality.
在迄今为止最大的纤维瓶试验中，嘉士伯今天展示了采用 PEF 衬里的最新一代设计，并将在整个夏季在八个西欧市场对 8,000 个瓶子进行抽样。这些瓶子将在选定的节日和旗舰活动以及有针对性的产品抽样中介绍给当地消费者、客户和其他利益相关者。以这种规模使产品易于使用并收集消费者反馈将是为下一代设计提供信息并加速嘉士伯将纤维瓶实现商业化的雄心壮志的关键。
Brand sees good test results.
“We are delighted to be bringing our new Fibre Bottle into the hands of consumers, allowing them to experience it for themselves,” says Stephane Munch, VP group development at Carlsberg. “However, this pilot will serve a greater purpose in testing the production, performance, and recycling of this product at scale. Identifying and producing PEF, as a competent functional barrier for beer, has been one of our greatest challenges — so getting good test results, collaborating with suppliers, and seeing the bottles being filled on the line is a great achievement!”
Tom van Aken, CEO of Avantium, says “We are pleased to expand our partnership with Carlsberg. It is a truly exciting milestone — for the very first time — consumers can experience a PEF-lined beer bottle. With business partners such as Carlsberg Group, Avantium can further scale and build the PEF value chain, meeting the growing global demand for circular and renewable material solutions. This is what the material transition is about: ensuring that consumers can get access to novel and sustainable products at scale.”
PlasticsToday reported on the Avantium plant in February 2022.
品牌看到了良好的测试结果。
嘉士伯集团发展副总裁 Stephane Munch 表示：“我们很高兴将我们的新纤维瓶带到消费者手中，让他们亲自体验。” “然而，这个试点将在大规模测试该产品的生产、性能和回收方面发挥更大的作用。识别和生产 PEF 作为啤酒的有效功能屏障，一直是我们面临的最大挑战之一——因此，获得良好的测试结果、与供应商合作并看到灌装线上的瓶子是一项了不起的成就！”
Avantium 首席执行官 Tom van Aken 表示：“我们很高兴扩大与嘉士伯的合作伙伴关系。这是一个真正令人兴奋的里程碑——消费者第一次可以体验到 PEF 内衬的啤酒瓶。通过与嘉士伯集团等业务合作伙伴，Avantium 可以进一步扩展和构建 PEF 价值链，满足全球对循环和可再生材料解决方案日益增长的需求。这就是物质转型的意义所在：确保消费者能够大规模获得新颖和可持续的产品。”
PlasticsToday 于 2022 年 2 月报道了 Avantium 工厂。
进步不仅限于瓶子本身，嘉士伯还为 2022 年的消费者试验装瓶了一种更可持续的啤酒。嘉士伯与大麦麦芽供应商 Soufflet 合作，使用完全有机和可再生农业实践培育的大麦酿造啤酒。更具体地说，在有机大麦田中种植了覆盖作物，为再生农业带来了一些额外的益处。
虽然消费者仍然可以期待同样独特的嘉士伯口味，但与传统耕作方法相比，用于种植大麦的方法旨在改善农田生物多样性，增强土壤健康，并增加土壤的自然碳固存。
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官网：www.pulpmoldingchina.cn
设计可持续包装不单只是使用环保或回收材料而已，还须具备能让使用者立即停下来思考的创意美学。在消费者选购产品的过程中，商品包装必须在几秒钟内赢得其青睐并引发省思，因此整体包装得让消费者一眼就觉得它美观、安全且对环境友善。若设计师能成功将这些讯息整合到包装设计中，商品自然会在竞争激烈的超市卖场与电商中脱颖而出。
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