The Moda Óptica
section to showcase fashion trends and innovation in eyewear at
ExpoÓptica
Eyewear is the
fashion accessories par excellence, and from 12 to 14 April, top industry firms
will be at IFEMA MADRID, showcasing the main trends in visual health and style.
ExpoÓptica,
the leading optics, optometry and audiology trade show on the Iberian
Peninsula, will be held from 12 to 14 April, and organiser IFEMA
MADRID has confirmed the participation of a plethora of leading optical
fashion companies.
Top firms like MrBoho, Morel Eyewear, Woodys Eyewear, Visibilia, Grupo
Velada, Tiwi, Bolon, Jisco and Servision, among others, will be at ExpoÓptica
2024to present their most innovative designs and give a
glimpse of future eyewear trends brimming fashion and style that also care for
wearers' visual health.
Trade visitors to this thriving section of ExpoÓptica will get a
comprehensive overview of the trends that have gained popularity in recent
years and that are influencing the evolution of optical fashion. These include
geometric and asymmetric frames, the return of seventies and eighties
retro-style designs, coloured lenses, items manufactured from sustainable
materials such as bamboo and biodegradable acetate, oversized sunglasses,
minimalistic thin frames, simple designs, and high-tech options with lenses
that change with light conditions and frames with activity tracking, to name
but a few.
Innovations in fashionable eyewear from leading brands
MrBoho will be at the show with a great
selection of innovations in optical fashion. Visitors will see their latest
sunglasses and prescription glasses in a collection that combines style with
functionality to redefine the concept of elegant eyewear. You can also place
orders at the stand.
In the meantime, Morel will present a supremely comfortable
collection featuring a patented screwless hinge. The new ANNA concept is full
of femininity and nuances, teaming shades of gold with glittery red and a frame
with contrasting transparent temples. LISA is a model featuring a striking
blend of three acetates for a warm, fashionable look, multiple bezels and a
front that adds depth. The SUPERNOVA concept introduces chunky modern frames
for men with impeccable polishing and transparent colour at the temples.
Woodys will present a spring-summer
collection with 42 models and 189 references that follow the brand's line to
create a solid, identifiable image: harmonious colour combinations, exclusive
laminates and finishes, and high-quality materials. Some innovative designs are
focused on attracting a younger audience, with thicker, trendier shapes and
better-fitting frames, acetate on the arms, and high-end materials like
titanium.
Visitors can also check out the TIWI collection of cutting-edge,
sophisticated designs for fashionistas, as well as classic styles. With a large
collection of frames manufactured with premium materials from Canada, these
styles feature shapes with interesting angles and combinations of volumes and
colours ranging from bold to neutral. There are also accessories in acetate and
crystal chains to complement the glasses, which have Italian-made organic
lenses and guaranteed UV protection.
In addition to these innovations, many more firms will showcase their
new optical fashion products in Hall 10 at IFEMA MADRID.
Fashionable eyewear accompanied by training and knowledge at the OPTOM
Congress and the ExpoÓptica Forum
In addition, in the field of optics and optometry, this new edition of
ExpoÓptica also be the setting for the OPTOM 2024 Congress, whose slogan
this time is ‘The evolution of the visual system in species’, with master
conferences and plenary sessions.
This year's ExpoÓptica Forum is committed to training,
hence the availability of expert sessions on business management, marketing and
using artificial intelligence to boost sales. There will even be a presentation
of an Italian success case in the eyewear rental market, among other topics of
interest.
ExpoÓptica 2024 will take place in Hall
10 of the Recinto Ferial, uninterruptedly from 10.00 to 20.00 on 12 and 13
April and from 10.00 to 18.00 on 14 April.
DISCLAMER DE TEST - IFEMA
