根据公司统一安排，有幸于2024年3月2-3日参加位于温哥华会展中心的户外活动展会，本次展会主要是为了介绍公司旅游产品，扩大知名度，力争提升展会上客户转化率。????
According to the company's unified arrangement, we are honored to participate in the outdoor activities exhibition located at the Vancouver Convention and Exhibition Center on March 2-3, 2024. This exhibition is mainly to introduce the company's tourism products, expand visibility, and strive to increase the customer conversion rate at the exhibition.????
P1温哥华会议中心展会入口 Vancouver convention center
P2工作证 Entry permit
一、会前（Before the exhibition）
（一）活动预热 Activity warm-up
建议提前一周开始预热（It is recommended to start preheating one week in advance）???✨?
1.第一阶段（提前一周，利用好公众媒体宣传）：主要集中于宣传展会本身，让游客熟悉本次展会，提升游客来参加本次展会的兴趣，同时要注重宣传展会相关信息，展会主题，参展规模，参展商，发掘自身和本次展会主题的相关性。???✨?
The first stage (one week in advance, make good use of public media promotion): mainly focus on promoting the exhibition itself, making tourists familiar with this exhibition, and increasing tourists’ interest in participating in this exhibition. At the same time, attention should be paid to promoting relevant information and exhibition themes , exhibition scale, exhibitors, discover the relevance between themselves and the theme of this exhibition.
2.第二阶段The second stage
提前三天左右(about three days in advance)
注重介绍本展位本公司业务情况，每天公布部分物料，可以是准备工作，可以是部分宣传物料，可以是现场抽奖提前预热，或者关注有奖等游戏宣传。?????
Pay attention to introducing the business situation of the company at this booth, and publish some materials every day, which can be preparation work, some promotional materials, pre-heating for on-site lottery draws, or pay attention to the promotion of games such as prizes.?????
（二）人员培训 Employee training
1.产品介绍：我司景点已经持续经营15年，里面有xxxx个游乐项目，分别是xxxxxxx。我景点23年新增x个娱乐项目，例如xxx和xxx，除此之外我景点还有美味餐食。???️?️?️
Product introduction: Our company's attractions have been in continuous operation for 15 years. There are xxxx amusement projects in it, namely xxxxxxx. Our attraction has added x entertainment items in 2023, such as xxx and xxx. In addition, our attraction also has delicious meals.???️?️?️
2.营销产品话术：我们现在推出通票xxx元，包含所有游乐项目和餐食，还有平日通票和假期通票，满足不同游客需求。现在购买的话，我们有优惠政策。???✨
Marketing product rhetoric: We are now launching a pass for xxx yuan, which includes all attractions and meals, as well as weekday passes and holiday passes to meet the needs of different tourists. If you buy now, we have preferential policies.???✨
欢迎您来我们摊位参加抽奖活动，我们抽奖活动xxx-xxx点之间举行，关注我们公众号就能参加活动，欢迎您来参与抽奖。
You are welcome to come to our booth to participate in the lottery. Our lottery will be held between xxx-xxx points. You can participate in the event by following our official account. You are welcome to participate in the lottery.
（三）物料准备：包括宣传手册，宣传视频 Material preparation: including promotional brochures, promotional videos,
宣传横幅，易拉宝，海报等。或者印刷有logo的服装、围巾、帽子、胸针在展会统一使用。✨???️
Promotional banners, roll-up banners, posters, etc. Or clothing, scarves, hats, and brooches with logos printed on them can be used uniformly in the exhibition.✨???️
（四）引流方式：播放宣传视频、发放宣传手册，准备各种小游戏吸引人流，例如抽奖、刮刮乐、砸金蛋等。奖品设置以本公司产品为主，例如半年通票，月通票，周末票，餐饮券等。适当做一些钥匙扣，手机扣打上自己公司logo，作为赠品赠送。????
Publicity methods: Play promotional videos, distribute promotional brochures, and prepare various mini games to attract people, such as lottery, scratch tickets, golden eggs, etc. The prizes are mainly based on our company's products, such as half-year passes, monthly passes, weekend passes, dining coupons, etc. Make some appropriate keychains and mobile phone buckles with your company logo on them and give them as gifts.????
（五）展台布置 Booth layout
结合自己景区风格进行调整，确定主色调，突出风格。根据展位大小，合理设置洽谈区、展示区等。???
Adjust according to the style of your own scenic spot, determine the main color and highlight the style. According to the size of the booth, the negotiation area and display area should be reasonably set up.???
效果图Booth renderings
功能区Functional Area
二、展中 in Exhibition
每天在社交平台更新展会内容，营造展会氛围。???
Update exhibition content on social platforms every day to create an exhibition atmosphere.???
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